Traction: How Startups Start | NextView Ventures
About This Show
In this story-driven show from tech VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things?
With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today.
For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.
Most Recent Episode
#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe)
Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad's friends were robbed. The companies that should serve them well in those moments were anything but helpful, comforting, and simple to work with. That led to Chad's thriving business today. Today, we discuss how Chad built an Internet of Things-like product before that phrase existed, before the hype helps your marketing or fundraising, and before anyone was thinking about the connected home. Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog Visit http://simplisafe.com to learn more about the company and their product Follow Jay on Twitter: http://twitter.com/jayacunzo Listen to Jay's show about creativity in business: http://unthinkable.fm Thanks for listening!
Rated 5 out of
This is by far the best talk on traction I have ever listened to. Most discussions are soft and ambiguous. This is matter-of-fact and puts all the pieces together. I started listening to this yesterday, the light bulb lit up, and today I've already gotten in touch with multiple interested business customers.
Date published: 2015-06-10