To accurately convey just how valuable a sophisticated email marketing strategy can be to an Ecommerce retailer, Drew enlists the help of Austin Brawner from Ecommerce Influence. Both Austin and Drew have a ton of experience consulting and providing audits to companies asking the big question, “What can I be doing better?” Typically, the answer is – smarter email marketing! As Austin says in this episode, most retailers are only using 10% of the available power of their email service provider. Automation, segmentation, retention campaigns – these are the strategies the most successful retailers are using. Learn about each of them in this episode of the Nerd Marketing Podcast. Plus, an announcement of The 2-Day Brand Growth Implementation Intensive– a live event unlike anything you’ve attended before, hosted by Drew and Austin.