The Nerd Brand
About This Show
The Nerd Brand is a nerd culture and marketing podcast! Nerd (or geek) culture is no longer a sub-culture, it's THE culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing. Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!
Most Recent Episode
Nerd Brand Episode 2x12 - Video Games & Diversification
Diversification is defined as: "A growth strategy where a business markets new products in new markets." But it is a risky strategy. The business is moving into a new area of a market in which it has little or no experience. Here we discuss how the video game industry did this. Nerd Video games and how they diversify 2 companies that went into video games from electronics and appliances: Sony - PS4 Microsoft - Xbox Brand Product Simplification Cost reduction Better brand image Effectiveness in overall activities Increase in profits Better relations with distributors Market control Diversification Increase customer base Efficiency and effectiveness in the organization Brand awareness into new markets Brand advantage Increase consumer standards Elimination Performance Product line/mix Customer need Operations Distributors and Suppliers Competitors