The Nerd Brand
About This Show
The Nerd Brand is a nerd culture and marketing podcast! Nerd (or geek) culture is no longer a sub-culture, it's THE culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing. Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!
Most Recent Episode
Nerd Brand S02 Ep07 - The Sounds of Advertising
2 days ago
Sounds are evolving in to famous 60-70's songs. GOTG vol 2 released sound track as promo along with trailer. Our bold favs and most memorable both sound tracks and scores. Back to Future Superman - Christopher Reeves Batman - Michael Keaton Batman - Adam West Star Wars Client Eastwood - Good, Bad and the Ugly Brand What music can say about a brand. "Music brings value to a brand in three ways: identity, engagement, currency. Specifically, using music to establish an emotional connection with a brand, increases brand recognition, creates excitement and buzz beyond the brand’s core products or services, and can empower consumers, giving them valuable content to discover and share. Music creates the value that brands need to win the war for attention and develop a genuine connection with their consumers. When used correctly, music not only creates loyalty, but true advocacy." Alex White, Co-Founder & CEO, Next Big Sound, Inc., leading provider of online music analytics and insights Resources: https://www.slideshare.net/dannymanning/history-of-music-advertising https://www.slideshare.net/bernardsanch/the-role-of-music-in-advertising https://www.forbes.com/sites/steveolenski/2014/02/06/why-music-plays-a-big-role-when-it-comes-to-branding/