My Food Job Rocks!
About This Show
There is very little awareness of what the people in the food industry actually do. This stems back to the lack of knowledge and awareness of the range of degree courses and programs available that will equip them for a career in food.
My FoodJobRocks! by Adam Yee is the first podcast of its kind that allows listeners to hear directly from people who are in the food industry and have a passion for what they do. They share how they became involved in food and describe what it is they do, plus a few more fun questions just to keep things entertaining. Listen to them here, and stay tuned for a new episode every Monday.
Most Recent Episode
Ep. 047 - How to make an Award-Winning Restaurant, Sauce Line, and Cookbook with Lisa Tse, CEO of Sweet Mandarin
< 1 day ago
Today we have Lisa Tse, CEO of the Chinese restaurant, Sweet Mandarin in Manchester, United Kingdom… well… she does a lot more than just that. The Tse family has done the impossible: in 12 years, Sweet Mandarin has an award winning restaurant, their own factory making sauces for the Queen of England, and they write best selling cookbooks. This is an interview you don’t want to miss as Lisa really gives you a run down on what makes her brand so successful. The stuff she does is not easy..like listening to customers, or being on TV shows like Gordon Ramsey and Dragon’s Den, but I try my best to dissect those secrets. I’m serious, there is so much good advice in this episode, I couldn’t even categorize it. Every single sentence that Lisa says, is valuable advice whether you’re in the restaurant industry, products industry, or even want to write a cook book. If you want to get into any of those things, this interview is for you. Apologize for a bit of noise, we’re in a kitchen that’s how hard Lisa works! Key Takeaways - How Lisa got into Dragon’s Den (Shark Tank) and how her experience was - Believe in your product, know your target market, know your demand - The Queen of England buys their sauces Question Summary Why did you make your own factory?: We wanted to control the Gluten-Free, MSG free, and nut-free process The secret to amazing products: knowing your customer questions. Always answer customer demands. How did you get to where you are today?: Have a clear idea on what you want to do. General Advice: Gap in the market for Chinese food in Britain It’s good to forecast in the future Do a price point and ask why (can they afford it?) Her and 2 sisters sold their houses to start a restaurant in the middle of nowhere Partner with corporate customers Make customers return, collect their data through emails and facebook Influence the bloggers Partnering with public schools on how to learn how to cook Chinese food (lots of press) Was it one big day that caused your popularity to explode?: Yes: TV spots, cookbooks, products, brand equity Big Day, ITV British TV “Will the girls