Market Like A Nerd™ with Amanda Goldman-Petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepreneurs
About This Show
Welcome to the “Market Like A Nerd” Podcast, where we geek out about business and marketing strategies that maximize your profits while minimizing your efforts. This is your go-to resource for learning how to increase your income and impact without having to work too hard, hustle, or sacrifice... cause who wants to do that?!
Most Recent Episode
Ep. 62 - Bestselling Novelist Rocky Callen’s “From Writing Books To Making Bank”
7 days ago
Today we geek out with Rocky Callen, bestselling novelist, who successfully turned a profit from publishing books. Rocky shares her best tips on how to create a quality book, become a paid bestseller, and do it all with integrity. Time Stamped Show Notes: 01:23 – Introduction. 06:45 – One thing that Rocky sees often with people who want to write a book and make it the centerpiece of their business is they think I am going to crank it out and I am going to slap it up online and that they are going to be a best-selling person but it doesn’t work that way, people underestimate the time and energy it requires to make a book that is meaningful, impactful and actually draws in your tribe. Your book is an extension of your business so want to give it that time, heart, energy that it requires so that means making sure that when you are looking at your book, you are taking your reader on a journey and that reader needs to be your ideal client and you want to make sure that there is emotion, information and everything in it that you bring to your clients in your sessions or in your retreats or however you serve them . You want to bring your reader on that journey so want to make sure you edit the book including developmental editing which is when a person goes and looks at all the holes, the flow, consistency and potency and tells you what you need to fix and then you go into line editing where you start to get to the nitty gritty of grammar and then you go into proofing which is the ultimate polish and this is the writing side. 09:08 – Find a quality designer for the cover of your book because your book is going to be on Amazon or on bookshelves and it needs to capture the attention of people scrolling by, it needs to stand up to the competition. If your book looks like it’s been half assed, it won’t sell and the tribe won’t come to you and the clients won’t come to you because instead of being this epic and phenomenal way of exalting your brand, it diminishes it. So one must invest in a cover that is an extension of your brand and that reflects the way the book makes a reader feel you should be consistent with your branding from your business all the way through your book and invest the time and energy to make sure that happens. 12:36 – Rocky says that when you write a book well, by the end whatever your core message or mission is they are going to turn to you for