Market Like A Nerd™ with Amanda Goldman-Petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepreneurs
About This Show
Welcome to the “Market Like A Nerd” Podcast, where we geek out about business and marketing strategies that maximize your profits while minimizing your efforts. This is your go-to resource for learning how to increase your income and impact without having to work too hard, hustle, or sacrifice... cause who wants to do that?!
Most Recent Episode
Ep. 56 - Love Based Copywriting with Michele PW
Dec 5 16
Today we're having Michele PW onto the show, who is the leading expert on Love-Based Copywriting, an approach that challenges the typical fear-based, pushy energy of typical direct response copywriting. If you have learned from traditional sales and copywriting experts and still have this icky feeling inside of you, and really wish there was a better way to communicate to your ideal client without feeling gross in the process, Michele's approach is probably exactly what you need. It's copywriting that FEELS GOOD and gets RESULTS too! Time Stamped Show Notes: 1:38 – Introduction 6:53 – Michele was in the coaching industry and many of her friends, associates and clients told her that they hated traditional direct response copywriting and they asked her if she could come up with things like conscious copywriting or attraction copywriting and they were very helpful by giving her names but she didn’t want to come with another name rather she wanted to reform the whole direct response copywriting industry not just come up with something other than that and then have people saying if you are a real businessperson you will use traditional direct response copy if you are just a hobbyist or you are not serious you can use attraction copywriting. 7:28 – In 2014 Michele’s friend came up with a book, love based marketing and that made her think about love based copy and she thought the opposite of that would be fear based copy and that’s when everything fell into place. So, to persuade people to take any action, you have to tap into their emotions and you can tap into fear based emotions or love based emotions and traditional direct response copy is tapping into fear but you don’t have to persuade people or buy your products or programs and just tap into fear, you can tap into love instead. 8:33 – So there are three ways to get started with love based copy the first one is to really get to know your ideal clients and Michele prefers ideal clients over niche markets because the more you understand people’s core beliefs and their attitudes the more you can really talk directly to them because if you could write copy like you would write to a friend that’s really the key. 10:10 – Michele says that you should engage and connect with your clients on a deep level because fear is really about pursuing and control but when you come from a space of love you ar