Improv Is No Joke | Helping Business Leaders Become More Effective Communicators By Embracing the Principles Of Improvisation
About This Show
Welcome to Improv Is No Joke Podcast where it is all about becoming a more effective communicator by embracing the principles of improvisation. I am your host, Peter Margaritis, the self proclaimed Chief Edutainment Officer of my business The Accidental Accountant.
My goal is to provide you with thought-provoking interviews with business leaders so you can become an effective improviser which will lead to building stronger relationships with clients, customers, colleagues and even your family.
Most Recent Episode
Ep 43 - Cathy Fyock - The Biz Book Strategist
1 day ago
Cathy Fyock is an author of eight books and a book coach, and she hates to write. In spite of that, she wrote most of her books in just six weeks! In this episode, Cathy shares a number of excellent and actionable tips for writing your nonfiction book, getting started when you’re struggling, and the benefits of publishing a book for you and your business. Her most recent book, Blog2Book: Repurposing Content to Discover the Book You've Already Written, is also the title of a seminar that I attended in February 2017. I really connected with what she said and, in large part, that is because she identifies with the pain of struggling to start writing, or struggling to get the words out of your head and onto the page. Before you even start the writing process, you have to prepare. Get hyper clear about why you want to write this book. Is it just because you have always wanted to write a book, or are you writing a nonfiction book around your area of expertise as a way to establish your thought leadership, get more clients, more business, or as a revenue stream? There can be a number of reasons that you may want to write. They're all legitimate, but your reason may inform how you go about writing the book. Get hyper clear on what this is book about. A lot of people get stuck because they know a lot, and they could potentially write several books, but you can only write one book at a time... and even that is sometimes tricky. What is your thesis statement? What is your 30-second commercial? Establish your target audience. Who is that reader? Get very specific about who that target market is, and then start to think about what it is that you really want a reader to know. What is it that they have questions about? What are the issues that they would want to have addressed in a book on this topic?