Online Marketing & Inbound Marketing for B2B Service Businesses: More Demand Podcast
About This Show
Welcome to the More Demand podcast where we help you generate more sales leads for your products and services while reducing the frustration and confusion caused by digital marketing.
Most Recent Episode
MDP40: Drive, Desire & Persistence. From Startup to CEO.
This week we have with us, serial entrepreneur, digital sales and marketing expert and best selling author Eder Holguin With over 15 years in the industry helping businesses scale, grow and develop their marketing strategies to become fortune 500 companies. Not limited to the big brands either, he's been involved in plenty of innovative startups, one of which was his own, 'Ideal Media' which is a similar concept to Outbrain or Taboola, offering revenue to sites for displayads and sponsored content.
Nowadays he's the CEO of LiveVote a web platform that transforms simple text into captivating and revenue-generating content and he's here to tell us how it all started.
"don't quit your job!... start doing it part-time first" - Eder HolguinIn This Episode You'll Learn:
Why communication is the key to any new businessDealing with rejectionThe concept: HypothesiseThe creation: Survey your potential audienceThe birth of your startup: Listen to the marketThe launch of your startup: Deciding your brand valuesThe development of your startup: Test your idea with the RIGHT audienceThe growth of your startup: Adaptation pivot pointKeeping your startup alive: Repeat, Improve, Maintain
"You have a choice, you can either be right or you can make money " - Eder Holguin
Find out more at http://www.moredemand.co.uk/episode40