Modern Marketing Podcast
About This Show
Modern Marketing is a weekly podcast hosted by digital marketing consultant, Adam Erhart, that shares a variety of proven and effective marketing tactics, tools, tips, and strategies to immediately help you take your business to the next level. From foundational marketing principles to the most current and cutting edge strategies and approaches available, Modern Marketing is all about helping you fill up your business with high quality leads, customers, and sales, increase your market share, and helping you build massive goodwill and brand awareness in your industry. Learn how to make online marketing, social media, paid traffic, email marketing, funnels, and automation work for your business.
Most Recent Episode
3 Keys To An Effective Video Content Marketing Strategy - #039
After so many years of reading text on a computer screen and dealing with faceless corporations, consumers are thirsty for a more humanized content experience. The skyrocketing popularity of Snapchat, Facebook, Instagram and YouTube make it evident that video is the answer and here to stay. In this episode, Adam shares actionable tips and hacks on how to implement video content marketing into your marketing strategy to drastically grow your business and connect with customers like nothing else out there. Check out Adam’s YouTube Channel to see how he makes video content work for his business! Episode Discussions: Stats and facts about consumer video consumption How to create content your customers will value Tips and hacks on how to gain the greatest customer insight for your content Why video content marketing is the next logical step for your business How to get a clear understanding of your ideal target market The “Marketing Wasteland” concept and how its pitfalls Quick tips on how to optimize your content for search engines Adam's free 60-second video ad template to help you easily create YouTube, Facebook or Instagram video ads Three key pieces of video content marketing: 2:48 1. Video YouTube now reaches more 18-29-year-olds than any cable network. In 2015, Facebook 8 billion video views daily (has only grown since) Snapchat is the size of Facebook – generates 7 billion daily views Video is the main source of content being consumed on the internet. By 2019 – it’s estimated 80% of all internet traffic will be video 4:06 2. Content "The key to creating valuable content (video, blog, podcast) has everything to do with answering your customer's questions, solving their problems and adding value to their lives." Always begin with customers in mind when creating content. Investigate what questions are revolving around your industry. Easy places to start: Google Keyword Planner io