Modern Marketing Podcast
About This Show
Modern Marketing is a weekly podcast hosted by digital marketing consultant, Adam Erhart, that shares a variety of proven and effective marketing tactics, tools, tips, and strategies to immediately help you take your business to the next level. From foundational marketing principles to the most current and cutting edge strategies and approaches available, Modern Marketing is all about helping you fill up your business with high quality leads, customers, and sales, increase your market share, and helping you build massive goodwill and brand awareness in your industry. Learn how to make online marketing, social media, paid traffic, email marketing, funnels, and automation work for your business.
Most Recent Episode
Email Marketing Resources | #029
2 days ago
This is a continuation of episode #27: “Everything You Need to Know About Email Marketing” which covers all the email marketing basics, why it's important, the benefits, and how to integrate it into your business. In this episode, Adam discusses the effective email marketing tools currently used in his business and the same ones he recommends to his clients. They’re also used by friends and colleagues. They work well for almost everyone from brick and mortar businesses to those who are brand new to the industry. Just like any other marketing tool, each will have their pros and cons so try out each tool to decide what works best for your business. Episode Discussions: The top picks for email marketing tools and resources The 3 steps to the email marketing chain The most challenging aspect of email marketing and the best way to handle it Real talk on what email marketing platforms to avoid and why The only email marketing training course you need to take 2:45 Beginner tips Some email marketing tools that are marketed to beginners: May lack some functionality that you’ll want to include later May not be a very good setup “Go for a more comprehensive tool even if you don't use all the bells and whistles.” Email marketing chain Collect Connect Convert 3:41 Collect: new email subscribers email addresses Modern Marketing recommendation: Leadpages Allows you to: create landing page (specific pages on your website that are optimized and designed to collect emails) embed links create and use nice forms split test newbie friendly 5:05 Connect: sending emails -Keep personal and business email accounts separate. -Cons of Infusionsoft or ConvertKit: Complicated for a vast majority of businesses Modern Marketing top recommendation: Drip newbie friendly