Modern Marketing Podcast
About This Show
Modern Marketing is a weekly podcast hosted by digital marketing consultant, Adam Erhart, that shares a variety of proven and effective marketing tactics, tools, tips, and strategies to immediately help you take your business to the next level. From foundational marketing principles to the most current and cutting edge strategies and approaches available, Modern Marketing is all about helping you fill up your business with high quality leads, customers, and sales, increase your market share, and helping you build massive goodwill and brand awareness in your industry. Learn how to make online marketing, social media, paid traffic, email marketing, funnels, and automation work for your business.
Most Recent Episode
The Power of Pricing - How Higher Prices Lead to Happier Customers | #014
3 days ago
The Power of Pricing - How Higher Prices Lead to Happier Customers | #014 Too much? Not enough? Just right? Some would favor having a few molars pulled over having to think about what price to put on the tags of their service or product. Pricing is a topic worthy of controversial chatter and has the tendency to spark some serious debate. Adam breaks down pricing strategies, practices his Latin, and explains why you should put the brakes on pricing too low. Episode discussion: 3 different strategies to pricing The benefits of value-based pricing Adam’s Latin: Ceteris Paribus Why focusing on undercutting competition is a race to the bottom The world’s worst competitive advantage What kind of story your pricing is telling your customers [02:07] 3 Different Ways to Price Products/Services Cost-based: prices based on how much it costs Competition-based: prices based on competition [02:55] The major problem with competition-based pricing [03:37] Value-based: assigns a number to the value you're providing -Effectively articulate the value your service is providing -Focus on the benefits and end resu