Modern Marketing Podcast
About This Show
Modern Marketing is a weekly podcast hosted by digital marketing consultant, Adam Erhart, that shares a variety of proven and effective marketing tactics, tools, tips, and strategies to immediately help you take your business to the next level. From foundational marketing principles to the most current and cutting edge strategies and approaches available, Modern Marketing is all about helping you fill up your business with high quality leads, customers, and sales, increase your market share, and helping you build massive goodwill and brand awareness in your industry. Learn how to make online marketing, social media, paid traffic, email marketing, funnels, and automation work for your business.
Most Recent Episode
Web Design Tips The Top 8 Elements to an Effective Website - #052
5 days ago
You could probably think of ten things you’d rather do than work on your business’s website. Regardless of how unexciting it might be, your website is often your customer’s first encounter with your business — making a well-designed website essential for digital marketing success. In this episode, you’ll learn the main reasons why web design matters and top tips and elements to easily make your website more effective so it can make you money. Episode Discussions: Why website design matters The best places for a call to action on your website How many call to actions to have and the negative impact of having too many How to choose which call to action to use The question your website should immediately answer One of the most powerful forces in the marketing world and ways to include it on your website The psychology behind social proof Why video is an important element to have in your marketing and on your website Different places to post video other than your website Why not having a responsive website is losing you customers and money Examples of successful clean and easy-to-understand websites How to think like your visitors to create the easiest experience possible How to avoid making social proof look “staged” Why text is still important for your website and how having too much can hurt you The ultimate key to designing a successful website A recommended resource to help you implement this episode’s guidelines and tips 3:38 #1. Design matters. Always remember: The back button is just one click away Important to make a good first impression Should positively reflect your brand, be clean, simple, easy to navigate Less is more 4:47 #2. Confirm before you convert. Immediately answer your website visitor's question "Am I in the right place?" Place a clear, compelling tagline in a prominent place Don't confuse visitors with fancy talk or jargon. Avoid being overly creative. Keep it simple. 5:51 #3. Have one call to action. Have one primary goal above all els