About This Show
Economic Frontiers is a podcast about the frontier of economics research regarding technology, innovation, and digitization. Each episode brings in a leading researcher or research team for a discussion of their work and its broader implications.
This podcast is sponsored by the MIT Initiative on the Digital Economy (IDE). The IDE is an effort focused on the impact of digital technology on businesses, the economy, and society. Drawing on MIT Sloan’s strengths in technology and innovation, its internationally recognized faculty, and more than a decade of research and partnership with MIT Sloan’s Center for Digital Business, the IDE is analyzing the broad sociological changes brought about by the advance and spread of digital technology.
Most Recent Episode
EF11: Digital Experimentation and Peer Effects with Dean Eckles
7 days ago
Show notes: ide.mit.edu/news-events-media?type_1=podcast
This podcast is all about digital experimentation. We discuss why it's useful, why it's harder that it seems, and best practices. Our guest is Dean Eckles, who is an assistant professor at MIT Sloan and previously worked at Facebook as a research scientist. We begin the conversation by describing how the human-computer interaction approach to studying digital systems differs from the marketing approach. We then discuss digital experiments, and how they can be used to both study policy and to learn about behavior. We then discuss when 'big data' is necessary for experiments to be informative and the possibility of non-parametric methods for inference. Next, we move on to Dean's research on peer effects between users on Facebook. We finish with advice for researchers collaborating with the private sector.