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About This Show
Behind the scenes secrets of successful businesses helping you, the entrepreneur, improve and take your business to the next level.
Most Recent Episode
MBA 054: Pursuing your “WHAT” with STEVE OLSHER
Elevator Pitch: Who is Steve Olsher?
Steve Olsher is an entrepreneur, New York Times bestselling author, online marketer and speaker. He’s known as a “reinvention expert”. He believes that there’s one thing that keeps us from living a life of happiness – not knowing your “what”, that one thing you were born to do.
What vs. Why
You can choose your “why”, the driving force behind what you do. That is external. Your “what” is written in your DNA, in a way it has chosen you and not the other way around. It is internal and needs to be uncovered. Your “what” is comprised of three elements – your core gift, the vehicle you use to share that gift and the people you’re most compelled to serve.
Steve helped a man by the name of Johnny Imerman. Johnny was diagnosed with advanced testicular cancer at the age of 26. After treating the cancer Johnny went into remission only for the cancer to return, this time on his spine. What stood out to Johnny during his process of recovery was that he was surrounded by people who really loved him and that it was their support that pulled him through this experience. While walking through the cancer ward he saw other patients suffering alone. He promised to do everything in his power to ensure that those inflicted with cancer never had to endure it alone. After he beat cancer for the second time he started an NPO called Imerman Angels and they focus on matching cancer sufferers with cancer survivors. This is an example of a person who found their “what” and how his life is changed for the better by it.
Life-altering experience to uncover the “what”
Steve mentions that some people are born with the clarity of what their purpose in life is. He calls them “birthers” and says that we’re often jealous of them because there’s never been any doubt in their mind as to who they are and what they do. But the vast majority of the world isn’t that lucky. More often than not it takes some sort of life trigger to lead them to ask these types of questions, it could be a divorce, a death or just being fed-up with your job. Some people just wake up one morning to the realisation that they’re not happy with where they are in life.
Pursuing your “what”
Steve suggests not quitting your day job just yet – rather use the outside hours to pursue your “what”. Use the hours after work