MisterBA - Your Business Analyst Podcast. START and GROW a Business : Online Business | Passive Income | Business Startup | Business Automation | Business Ideas | Business Models
About This Show
Behind the scenes secrets of successful businesses helping you the entrepreneur improve and take your business to the next level.
Most Recent Episode
MBA 029: ANALYSIS – Recipe and ingredients provided from UCook with KATIE BARRY
1 day ago
Co-Founder and Finance Manager of Ucook a small tech startup that provides ready to cook meals with all the ingredients and recipe on a weekly basis.
Katie studied Maths at University of Cape Town and is a academic at heart, she originally started out studying Engineering and did not complete the course.
She worked at a refugee camp in Africa for some time to get a better perspective on things.
She had time on her hands and started helping with finance on a part time basis.
The Company Journey:
One of the co-founders Dave had seen the concept overseas, with some research and development the brand was launched in 2014 out of a garage and a couple of co founders joined along the way.
The team evolved and specific functions were allocated to each of the co founders
Marketing: Dave and Chris ( Dave Torr and Christopher Verster Cohen)
Finance: Katie (Katherine Barry)
Operations and Fulfilment: Ryan 'Menno' Brouwer
Technology: Daniel Bleeno
Investors - An investment firm (Silver Tree Capital) allows them to grow much faster than if they bootstrapped it themselves. They share in equity by providing capital and expertise.
Starting from the garage had its challenges in terms of temperature control and logistics to get all ingredients measured out and delivered to clients. They had to figure out their process of getting their product to market.
Analyse the Business:
Logistics plays a big role for this company and they decided to outsource this to a courier company (mycouriersa)
The packaging gets insulated in order for food to stay cold enough for up to 8 hours.
Products get delivered from various suppliers whereby it gets measured and individually packaged for customers.
Unique selling proposition: They provide you with all the ingredients measured out and a recipe to follow to make it easy to cook your own meal.
A luxury product for people that enjoy cooking, targeting a more affluent market of food fundies.
Mainly using Facebook and Instagram from marketing perspective but word of mouth has been the biggest in terms of customer acquisition.
In future they planning to create a blog that will rate restaurants and want to