The Misfit Entrepreneur
About This Show
The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
Most Recent Episode
18: Secrets of a Top 15 Millennial Influencer with Sarah Dudley
< 1 day ago
In this episode, Dave is excited to welcome Sarah Dudley. Sarah is the founder of Marketing Macros, a company that helps individuals and brands define and build their digital eminence. Helping you figure out things like - Who are you? What do you portray online? Why should people listen to you? Why should people buy your product? Sarah works with clients to help them understand what those are and how to build a digital brand. Sarah has an MBA in Marketing from Northwestern and was named by LinkedIn as a Top 15 Millennial Influencer in 2016. In her short career, she has already made a major impact on so many companies. As Sarah says, “Marketing is the perfect intersection between psychology and business. Every day, we ask ourselves who is our audience, what do they want, and how can we give it to them in the format they prefer. We need a deep understanding of our customers and an even better understanding of how to show them, in a profound way, that we are the best people to help solve their problems. From a young age, Sarah was drawn to books. She used them as escape from the world around her. She came from a somewhat broken home. Her parents were never together and her mom had trouble with jobs causing them to move around a lot. Growing up this way was fuel for Sarah to live a better more stable life. But, books were an escape for her and she fell in love with writing and storytelling herself. She excelled in school and when she went to college fell in love with psychology and the science of why people do what they do. She majored in business and psychology. After some soul searching, she realized that marketing was the perfect intersection between business and psychology and went and got her MBA. In one of her early assignments she was asked to take on social media for the company. She became addicted and started building a community and voice online. Now she has helped small and mid-sized business, as well as executives create personal brands and provides thought-leadership. She loves helping people build their value through a digital brand. Sarah’s Elements of a good story: It’s relatable – tying business or products back to experiences It ties into emotion – It pulls at people and makes you feel something It has a call to action – it asks the reader to do something further Sarah talks about millennials and explains that they distinctly value ex