The Misfit Entrepreneur
About This Show
The weekly podcast with serial entrepreneur, Dave M. Lukas, devoted to giving you incredibly useful and unique insight from the world's top entrepreneurs with a focus on their non-traditional methods for achieving success, their Misfit side. Misfit was created to give YOU the best, actionable advice to accelerate your success! The show's open format and Misfit 3 concept, combined with Dave's intuitive and engaging interview style quickly uncovers each guest's key tools, tactics, and tricks that listeners can start using in their lives right now. Learn more about the show at www.misfitentrepreneur.com and become a member of Misfit Nation by signing up for the Misfit Minute, the FREE weekly email with specific resources from the week's "Misfit 3," and actionable tips and items from the world of Misfit Entrepreneurs. It is delivered every Friday to your inbox!
Most Recent Episode
37: Dog-fighting Secrets to Turbocharge Your Business with the Real Life Maverick, Ed Rush
4 days ago
In this episode, Dave is excited to welcome welcome 4 time best-selling author, internationally recognized speaker and adviser…and former Marine Core fighter pilot, Ed Rush. Ed has an incredible story and background. He flew over 50 missions in combat and was the #1 instructor in the Marine Core for 1 against 1 dog-fighting. He was also instrumental in training development for the new F-35 Lightning 2 strike fighter. After leaving the marines, he has become one of the most sought after speakers and business advisers on the scene today. He has been featured on CBS, FOX, ABC, NBC, and tons of other outlets. Ed has taken the principles learned in the cockpit and turned them into solid, time -tested business strategies and systems that get results. www.EdRush.com www.EdRush.com/NoPartyRevolution Ed was a former F-18 fighter pilot and top instructor in the marines for 11 years, but as he says, he was the guy who failed kindergarten. Ed talks about how he learned to get ahead and overcome his shortcomings. He talks about how he figured out that when everyone was out partying or taking time off on the weekends, he had the most access to flight simulators, so he could get more time in and more practice than the other guys who went during normal hours. He would practice hand movement to give him just a slight edge or a millisecond or two. And a millisecond can make a huge difference in a dogfight. He also memorized to the exact number, every metric that the airplane had, so he did not have to think at all and just react. From this he realized: The key to success is not about being the best or most gifted or even having the best tools or systems, what matters are the small, incremental adjustments that you do over time that create a wave of disciplined success. He took that philosophy and started building and growing businesses. At the 10 min mark, Ed talks about what is needed to build successful business systems. Most importantly he gives the following and goes into detail on it: TLCFL - Traffic, leads, customers, and then Customers for life. Business comes down to simple systems working in tandem to get a result "It is anywhere between 20 to 100 times more lucrative to market to your current customers…" At the 14:30 mark: Ed gives examples for each of the areas: Traffic, Leads, Custom