The LIFT by SmallBiz Tracks | Growth for Small Business Owners
About This Show
A weekly show designed to give small business owners a boost in four areas: Learning, Improving, Finding Flow, and Thinking (L.I.F.T.) as they grow their business. Each week we answer a question or discuss a topic using LIFT to reach these four dimensions around each topic. Each week we close at our Supply Depot, sharing further reading and a cool tool about each week's topic. Hosted by Mike Sansone.
Most Recent Episode
Episode 7: Display Merchandising through the Customer's Journey
Feb 15 15
Display Merchandising is often thought of as retail only, mapping out and dressing up the sales floor and front window display.
However, with the customer experience starting long before they walk into your store or office, display merchandising and visual thinking starts from the search engine results, onto your website, through the mobile experience, into your store or office, and after purchase on social networks.
Looking at your business and all touchpoints along the customer journey, using a customer perspective, is a key to better display merchandising.