Luxury Listing Specialist
About This Show
Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market.
Most Recent Episode
The Secrets of Luxury Real Estate Auctions w/Chad Roffers
The fundamentals of luxury real estate haven’t changed since 2008. What are the statistics that remain the same across the country? How does the auction model fit in with luxury real estate sales? On this episode, we talk to the Founder of Concierge Auctions, Chad Roffers. He shares with us the importance of setting the right expectations and how to build and grow profitable relationships.
Buyer expectations are just as important as seller expectations. - Chad Roffers
Takeaways + Tactics
1. Across the country, 25 -35% of luxury listings sell quickly, for +90% a list.
2. If you hit 90 days without a sell, the right move isn’t price reduction but pools of demand.
3. The ideal luxury seller profile: someone who values time as much as money.
Become a Certified Luxury Listing Specialist
Get Your Free Gift - Luxury Listing Blueprint
At the start of the show, Chad shared on his company and what he has learned about the luxury market. He also shared on why the results are better when his team partners with local brokers and what people get wrong when a listing isn’t selling. Towards the end of the show, we talked about the importance of setting a standard with that first transaction.
Chad also shared insights on;
The ideal seller profile
How to position the asset and expand the pool of buyers
The fee structure his team uses
The importance of setting expectations
When a piece of property isn’t selling, you solve this issue with how you position the asset, and expand the pool of buyers. It’s important to remember that buyer expectations are just as important as seller expectations. The key to winning in this market is being pro-agent, and when you have that successful first transaction with a broker in a given market, you can create the path for even more success. Setting expectations is paramount.
Chad Roffers is an entrepreneur who has overseen the successful sale of more than $1 billion in real estate worldwide. As the managing director and chairman of international luxury real estate company Concierge Auctions, Roffers draws on his background in onlin