Predictable Prospecting's Podcast
About This Show
Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
Most Recent Episode
Episode 49: Sales Messaging, Streamlining Email Engine, and Finding a Process that Works - Patty Lauschman
6 days ago
Today’s guest is Patty Laushman, founder of Revenue Catapult and an expert at helping B2B companies create a sales process that puts their products in front of the prospects who need it the most. She’s here today to dispel the myth that salespeople can’t write good messaging, explain how a successful email marketing campaign will have your prospect excited to continue the conversation over the phone, and how she got started in the B2B market. This episode is a must-listen for any sales professional who wants to streamline their email engine and find a process that works! Episode Highlights: Patti’s introduction to working with the top of the sales funnel Why salespeople shouldn’t back down from the challenge of writing compelling messages Benefits versus features in sales messaging “Warming up the chill” using email marketing Resources: Revenue Catapult Connect with Patty Laushman on Linkedin Quotes/Tweets: “If you are focused on a niche you can craft a compelling message there. As long as the market actually wants to solve that problem.” - Patti“I can’t write you a compelling story if you don’t have a compelling story” - Patti “The email engine is a fabulous engine but if you put crap in it, you’re going to get crapped out of it.” - Marylou