Predictable Prospecting's Podcast
About This Show
Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
Most Recent Episode
Episode 32: Closing the Gap between Marketing and Sales - Max Traylor
2 days ago
Recent studies have shown salespeople fail to make quotas when they don’t have the knowledge of their product to have a value-adding conversation with their clients. Where does this gap come from, and how can we close it to connect with our prospects? Today’s guest is Max Traylor, a marketing consultant who specializes in sales enablement. We discuss how to best close the gap between marketing and sales, why millennials don’t trust the internet, and how to best personalize your sales content to target the prospects who matter the most. Episode Highlights: Introducing Max Traylor What are the biggest obstacles for sales professionals to overcome? The gap between marketing and sales Why millennials prefer speaking to sales reps over researching on the Internet The technology gap in sales Knowledge is power: Learning to close the gaps Defining and tweaking the buyer persona Personalizing sales content on a small and large scale Targeting at the top of the pipeline What’s next for Max Traylor? Working on three tiers of accounts Resources: CSO Insights’ 2015 Sales Management Optimization Study Visit Max Traylor’s website for blog posts, c