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Episode Info: Between Youtube, Facebook, Ping, Twitter and all the other social media sites out there, knowing which ones to use and how to manage them all can be a job on it's own! Sue Koch spent 15 years in consulting and corporate roles building and managing the internal business systems and organizational structures of small technology companies in Chicago. She took what she loved most from her career and created Chicago based Soaring Solutions, LLC; helping business owners expand their strategic and technical horizons to reach new levels of engagement and ROI via social media.   During today's full hour broadcast, Sue will explain : 1. Defining the third party integration tool   2. Basic overview and comparison of the 4 most popular third party tools 1. SocialOomph 2. Ping.fm 3. TweetDeck 4. Hootsuite     1. More Detailed Discussion on primary uses: 1. Scheduling posts 2. Strategic & tactical efficiencies (i.e. audience tracking, lists, dashboards for focused engagement, etc). 3. Etiquette in automation and scheduling 4. Metrics and reporting 5. Other tips in managing following, spam and direct messaging 6. Free vs paid accounts, and when the latter is warranted  Read more »

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