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Episode Info: During this hour with Marnie and Jon DiPietro, you'll discover:   Marketing Trends: How shifting technology trends are shaping marketing strategies.Inbound vs Outbound: The strengths and weaknesses of each.Customer Value Optimization: Understanding marketing funnels and why you must use them.Smart Funnels: The six components of a smart funnel.Planning: Where to start and how to develop a plan for smart funnels.Technology: The basic technology requirements to build smart funnels including the tools you’ll need. Jon DiPietro is a Certified Inbound Marketing Professional and author of “Social Media for Engineers and Scientists.” He is the Founder of Domesticating IT, an inbound marketing blog and consultancy, and co-founder of CareerGravity.com, an educational website that teaches job seekers how to market themselves online.www.authentiasoft.comRead more »

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