The MarketPunch Podcast | The Podcast for Automotive Digital Marketing
About This Show
MarketPunch.auto was created by Jason Stum to help professionals in the Automotive Retail Industry punch-up their Digital Marketing efforts. With a focus on Social Media, Email Marketing, Online Reputation, Video Production, Graphic Design & Big Data in today's Car Dealership, we're here to help you get better.
Most Recent Episode
#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]
7 days ago
Welcome to Episode 19 of the MarketPunch Podcast! Today I’ll be joined by David Kain of Kain Automotive to talk about why having a solid automotive digital marketing education is the foundation to your, and your dealership’s, continued success.
If you’re not familiar with David, he’s a lifelong automotive industry enthusiast who along with his 8 brothers and sisters were raised at their family Ford Dealership where he remains a partner today.
During the Internet boom in 2000 David became a co-founder and COO of FordDirect.com and then started Kain Automotive in 2003 to provide education on all things Digital because he saw the need to assist dealerships with Internet and BDC Operations.
I’m thrilled that David was able to join me on this episode of the podcast as we’re both passionate about providing useful and relevant digital marketing information to those who work in the dealership.
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MarketPunch Podcast Tip of the Week
Today’s MarketPunch.auto tip of the week is a web app that I use whenever I’m investigating a reported decline in organic website traffic.
If you’ve ever been in your Google Analytics and noticed a steady or drastic decline in your organic traffic, your fist thought might be to PANIC! It’s a natural feeling to have, however you don’t need to panic just yet. The first thing you should do is start doing some research to look for signs that might tell you a bigger part of the overall story behind the decline in traffic.
I have a pretty solid process in place whenever I’m looking into a situation like this, and one of the tools I use is a nifty little web app call the
Rated 5 out of
Very knowledgeable and informative podcast! Love it and great job, Jason and Erin :)
Date published: 2014-04-18