About This Show
A quantitative marketing podcast where we bring you the latest in marketing analytics, data science, data challenges, systems integrations best practices, guerilla marketing, and growth-hacking techniques.
Most Recent Episode
The Growing Trend of Bot Clicks and How to Manage Deliverability
3 days ago
Summary In this week’s episode James is going to share with you some of his insider experiences when it comes to eliminating bot clicks from your email campaigns. As email marketing is becoming more and more popular, bots are getting smarter and stealthier. In various high-security industries such as healthcare, government and banking, security bots could lower your deliverability without you even noticing it! Tune in now to find out how you can increase your email click-through rates as well as how to avoid getting flagged as spam by security bots. Highlights 00:37 – Introducing James, the healthcare email marketing expert. 01:48 – What are bots and how do they affect your email deliverability without you knowing it? 02:40 – How security protocol bots can skew your click-through rate statistics. 03:31 – James’ solution: taking email tracking to the next level. 04:14 – Best practices to increase email deliverability. 05:12 – How to avoid getting flagged as spam by adding that human touch. Links / Resources More about adding the human touch to your marketing in Marketing Cupcakes episode 1. Google Analytics: https://www.google.com/analytics/ Marketo: https://www.marketo.com/ Pardot: https://www.pardot.com/ Hubspot: http://www.hubspot.com/ McAfee: http://www.mcafee.com/uk/index.html Symantec: https://www.symantec.com/ Proof Point: https://www.proofpoint.com/ ENDUUR: http://enduur.com Transcript Intro: Chances are your company's marketing efforts could be producing better results. We're here to help make your marketing smarter. Welcome to Marketing Cupcakes bringing you the latest in marketing analytics, data science techniques, integration challenges, guerrilla m