About This Show
A quantitative marketing podcast where we bring you the latest in marketing analytics, data science, data challenges, systems integrations best practices, guerilla marketing, and growth-hacking techniques.
Most Recent Episode
Game Changing Methods to Optimize Lead Quality Between Sales and Marketing at an Enterprise Level
2 days ago
Summary In today’s episode James is going to share with you his best strategy on how to improve lead quality between sales and marketing at an enterprise level. He is going to share with you how he helped a large company in the agricultural industry optimize their leads and ultimately increase their profit. And the best part is that you can copy the exact same steps he took and achieve the same results. Tune in to learn how to implement James’ game-changing methods to improve the quality of your leads. Highlights 00:23 - Introduction to improving lead quality between sales and marketing at an enterprise level 01:00 - Why you absolutely need to improve the quality of your leads and how to go about it 02:19 - Step #1: create a marketing and sales alignment workshop to align priorities 02:50 - Step #2: build an inside sales representative team to qualify leads 03:30 - Step #3: use “pre-qualification score” to track lead quality 03:45 - Step #4: get customer feedback on lead quality 04:33 - Step #5: follow-up with the customer to find ways you can further improve the process Links / Resources The official Enduur website: Enduur.com Transcript Intro: Chances are your company's marketing efforts could be producing better results. We're here to help make your marketing smarter. Welcome to Marketing Cupcakes bringing you the latest in marketing analytics, data science techniques, integration challenges, guerrilla marketing techniques and more. Here are your hosts of Marketing Cupcakes, Dave and James Gilbert. Dave: Hey guys. Welcome to another episode of Marketing Cupcakes. I'm your host, Dave Gilbert and this is James. Today we're going to talk about game changing methods to optimize lead quality between sales and marketing at an enterprise level. So we're going to give specific examples today that James has had in his career working with a large company and helping them understand how lead quality can improve between marketing and pass that on to sales and how they implemented a strategy around that. So go ahead, James. James: Yes, I worked for an agricultural company for a few years and one of the main tasks that I was implementing was an e