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A quantitative marketing podcast where we bring you the latest in marketing analytics, data science, data challenges, systems integrations best practices, guerilla marketing, and growth-hacking techniques.
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How to Fix your Lead Quality through the Marketing and Sales Hand-Off, Interview with Jordan from Leadanywhere | Episode #13
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Summary: In this episode we’re going to look at how you can fix your lead quality through marketing and sales hands-off with Jordan from LeadAnywhere. If you’re reading this, then you’re probably worried about the gap between sales and marketing when it comes to handing off leads. Marketing wants quantity and fast. Sales wants qualified leads more than anything. That gap not only costs you money but it also gradually erodes trust between sales and marketing. Tune in to find out how you can streamline your marketing pipeline and fix your lead quality through marketing and sales hands-off. Highlights: 00:30 – Meet Jordan Bottley, the sales and marketing director of Leadanywhere. 02:34 – 3 common mistakes companies make when managing their marketing pipeline and the most common gaps between sales and marketing 07:48 – Adding that human element to marketing automation 09:59 – How do you close the gap between marketing and sales? 13:36 – How Jordan builds persuasive momentum: stop trying to sell and start to accommodate buying 14:52 – How do you make sure your customer’s voice gets heard? 17:25 – Find out about LeadAnywhere Resources/Links: Leadanywhere: https://www.leadanywhere.com/ ChatBox: http://chatbox.com/ Enduur: http://enduur.com/ Transcript: Intro: Welcome to Marketing Cupcakes, a quantitative marketing podcast where we bring you the latest techniques in marketing analytics, data science, systems integrations, growth hacking, guerilla marketing and data architecting. Dave: Welcome to another edition of Marketing Cupcakes. I’m your host Dave Gilbert and today we are happy to have Jordan Bottley from LeadAnywhere on the line. Jordan, welcome to the show and why don’t you tell us a little bit about you and your background? Jordan: Right, thanks Dave, thanks James. I appreciate the opportunity to chat today. So myself I am the director of sales and marketing here at LeadAnywhere. I have