Resourceful Designer - Resources to help streamline your graphic design and web design business.
About This Show
Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best…
Most Recent Episode
Building The Perfect Design Portfolio - RD060
3 days ago
What exactly is a design portfolio? If you want to get super technical, a design portfolio is a flat case, preferably made of leather, that is used for carrying, drawings, artwork, photographs and other designs. At some point in history, the paper contents of these flat cases took on the verbiage of the container and they too became know as an artist’s portfolio. Nowadays, with the advent of online galleries and such, a design portfolio is simply a collection or a sampling of an artist’s work, regardless of the means or medium used to present them. What is the purpose of a design portfolio? Taking it down to it’s most fundamental level, a design portfolio is simply a way to say “look at me, see how great I am, you should hire me”. A design portfolio is a way to showcase what you are capable of doing in the hopes of impressing potential clients to want to work with you. Let’s face it. You may want to deny it, but deep down we all know, we designers are a conceded bunch. And that’s OK. If we didn’t think we were good enough we wouldn’t be in this profession. Nobody says “I don’t think I’m a good designer but I’m going to start a design business anyway” No! We’re all doing this because we believe we’re good at what we do, and we like having people confirm that assumption. Why else would we showcase our work for everyone to see? And what better confirmation than having a client hire us for a job. We’re no different than the proud peacock displaying his plumage in the hopes of attracting a mate. We just do it to attract work. That’s it, really, there are no other reasons to have a portfolio. Do you need a design portfolio to be successful? The short answer is no, you don’t. I use myself as an example. My own business website has been “Coming Soon” for several years now. During all that time I have not had a visible portfolio, and yet I’m running a very busy and successful design business mostly through word of mouth referrals. In fact, during the past year, I can count on one hand how many times I was asked to provide samples of my work before a client hired me. Could I attract more work with a visible portfolio? I’m sure I could. But I just want to point out that a design portfolio is not the be all and end all of your marketing efforts. It’s a great tool to have, but it’s only one of the many in your toolbox.