About This Show
Manufacturers need a sales force on their side, but that doesn’t mean that they need a sale force on their payroll. Just as they outsource their legal and accounting functions, many manufacturers now outsource their sales function to highly-professional manufacturers’ representative firms.
“Outsourcing Selling” is best practices, tips, and solutions for manufacturers about using outsourced sales forces and for manufacturers’ representatives whose business model includes continuous improvement of the services they provide.
Most Recent Episode
015 - European Manufacturers’ Representatives
Manufacturers’ representatives are thriving in North America, but that’s not the only place where sales force outsourcing has robust support. European manufacturers’ representatives, known there as commercial agents, are flourishing on the other side of the Atlantic. In this podcast we speak with Olivier Mazoyer, president of commercial agent company AJM Forces de Ventes Associées about his company and how commercial agents work in Europe. Olivier also is president of Alliance Professionelle des Agents Commerciaux de France (APAC), the French counterpart of MANA and of Internationally United Commercial Agents and Brokers (IUCAB), an umbrella association of most European countries’ representative associations and MANA.