Power Of The Purse Podcast
About This Show
Understanding money isn’t about being rich or getting rich quick, it is about independence and freedom of choice.
You are not alone as you struggle with being the perfect wife, mother, daughter, daughter-in-law, and all the other traditional roles assigned to us by our cultures. These pressures can feel overwhelming, and when we add the demands of a career on top of it all, many women choose to pass on dealing with money issues until they are forced to. And that is not the best time to learn.
Here we explore the stories of other women and how they have handled the demands of finances, family, and career. We talk about falling short of perfection, but also lessons learned and the best advice our peers have to offer for financial security and putting our perceived failures in their proper place.
My mission is to take away the stigmas attached to women and money. To make a difference in the lives of women by providing financial clarity and freedom. And it is my hope that the women listening will see that it is possible for them to take control of their financial destinies either by themselves or by having an outside partner they trust with their finances.
Personal finance is NOT the exclusive domain of men, women were not born with any more or less ignorance about money. Finance is NOT a foreign language (it is quite basic, really). Armed with some basic knowledge about money, you gain independence and freedom of choice. Freedom to leave a bad marriage, freedom to ask for a raise and not fear loss of a job, freedom to make choices after the death of a spouse and not be reliant on our children, confidence to retire with a plan that allows for us to have a life we love.
The choice is yours.
Most Recent Episode
Episode 20: You Don’t Retire -- You Rewire, with Robin Koval
3 days ago
Robin Koval is the CEO and President of Truth Initiative, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. A leader in the world of advertising and marketing, and a New York Times best-selling author, Koval joined the organization in 2013. She re-launched its award-winning and life-saving truth® youth tobacco prevention campaign and refocused its world-class research and activism programs to speak, seek and spread the truth about tobacco. The truth campaign has been voted one of the most influential campaigns of the 21st century and has been named a 2015 most effective brand of the year, best PR campaign of the year, along with numerous other awards. More importantly, with the help of the truth campaign youth cigarette smoking rates have declined from 23% in 2000 to an all-time low in 2015 of 7%! Koval has deep roots in advertising and marketing. A co-founder and CEO of the Kaplan Thaler Group, she grew that company from a fledgling start-up in 1997 to a billion-dollar agency working with Procter & Gamble, Pfizer, Aflac and other cherished brands. She led the agency’s integration with Publicis and was named CEO of the 700-person agency, Publicis Kaplan Thaler, which she led prior to joining Truth Initiative. She and Linda Kaplan Thaler are co-authors of several best-selling books. Their most recent book is Grit to Great: How Perseverance, Passion and Pluck Take You from Ordinary to Extraordinary. What you’ll learn about in this episode: Robin’s work getting young people to realize the dangers of smoking How Robin met Linda Kaplan Thaler and why they started their own agency How their agency grew from 6 people to over 700 employees and retained what was important about it Why Robin and Linda wrote “Grit to Great” The lessons about money Robin learned as a kid — including using her school savings account What Robin learned from her working mom (who she believes would have been a CFO if she was born in a different era) How Robin financed her own college education The best and worst financial decisions she ever made Why Robin believes “You don’t retire — you rewire” What makes her very proud looking back Why multitasking is a lie Influential women in Robin’s life Ways to contact Robin: Book: