Lux Research Podcast
About This Show
Lux Research is a strategic advisory firm that focuses on science-driven innovation and the innovation eco-system. We introduce our clients to new business opportunities in emerging technologies and support their strategic innovation decisions by providing ongoing technology scouting and market intelligence in the physical, material and life sciences.
Most Recent Episode
WEBINAR - Strategies for Success in the Digitization of Agriculture
Strategies for Success in the Digitization of Agriculture
The emergence of digital technologies has caused a dramatic shift in agricultural practices ranging from planting and harvesting decisions to agrichemical usage and logistics management across the food chain. Many digital ag platforms are fragmented and siloed, with poor penetration to end users. With billions of acres of addressable market worldwide, it’s an alluring space to enter for companies from many industries including telecommunications, electronics, and chemicals. In spite of aggressive investments from start-ups and majors alike, there are very few success stories.
This webinar will:
• Identify the precision agriculture technologies with the greatest potential to drive adoption among growers
• Dissect current, flawed offerings to reveal their core challenges
• Present a strategy roadmap for bringing disconnected precision agriculture technologies together to succeed in this complex space
Play the video version with slide presentation here: http://bit.ly/2tZfXtr
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