Everyone Hates Marketers
About This Show
EveryoneHatesMarketers.com is a weekly podcast for digital marketers who are sick of shady, aggressive marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good digital marketing: by treating people the way you'd like to be treated.
Most Recent Episode
E011 - Jonathan Salem Baskin - Brands Are Dead
1 day ago
My guest on this episode is Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation. He has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative. Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business. Topics Discussed in this Episode: What drew Jonathan into a career in marketing and founding his current company The nature of true innovation Defining the terms: advertising, marketing and branding Why brands are dead Actionable ways to be a more genuine marketer Evaluating your trustworthiness as a business Resources: Arcadia Lab Tell The Truth by Sue Unerman and Jonathan Salem Baskin JonathanSalemBaskin.com InnovationCommunicator.com Jonathan’s Twitter - @jonathansalem Jonathan’s LinkedIn firstname.lastname@example.org