Everyone Hates Marketers
About This Show
EveryoneHatesMarketers.com is a weekly podcast for digital marketers who are sick of shady, aggressive marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good digital marketing: by treating people the way you'd like to be treated.
Most Recent Episode
E015 - Monica Georgieff - Lean Marketing
5 days ago
This episode I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules. We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using. This is a fun and interesting episode that will help you take your marketing to the next level. Topics Discussed in this Episode: Bus drivers in Malta are professional race car drivers The effect of capitalism and startups in Bulgaria Creating value and a relationship that is positive Being mindful of your audience and targeting correctly Creating value in the digital media space based on data Structuring Kanban for marketing especially team communication Creating a more predictable flow of content planning Work in progress limits create efficiency Interlinking Kanban cards on different boards for enterprise situations Using data tracking to make sure resources aren’t wasted Kanbanize has tracking analytics for measuring process efficiency Using a Monte Carlo simulation to predict when tasks are completed Resources: