Local Domination Podcast
About This Show
The Ultimate Guide to Attract Local Clients Fast. Featuring interviews with local marketing and lead generation experts who will show you exactly how to attract your ideal local client so you can dominate your market.
Most Recent Episode
The Fab 5 of Local Marketing w/Matt Johnson
The marketing funnel keeps getting longer, so we need to provide more value. How do we make sure we’re giving value every step of the way? How does Facebook make this easier? How do we increase the reach of the marketing content we put out? On this episode of The Local Domination podcast, Matt Johnson joins us for a mastermind about the 5 most effective local marketing strategies.
People cannot tell how technically good we are at what we do, they review us based on the quality of the experience we gave them. -Matt Johnson
Polls are self-congregating devices that give you an idea of who is interested in your content and who you can send your marketing to.
Always craft mobile and desktop Facebook content differently.
Cast a wider net by marketing to the lukewarm people, not just the people who need your service right now.
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At the start of the show, we talked about using boosted Facebook videos to track the people who engage with your content, so you can remarket to them. Next, we talked about mastering the lengthening of the marketing funnel and how to use Facebook to make that easier. We also talked about the importance of having really good ad graphics, how to use chat bots, and the advantages of joint ventures, Towards the end of the show, we talked about what truly motivates clients to hire service professionals.
Matt also shared insights on;
The importance of “easy yes propositions”
How to strategically use Facebook groups
How to tap into someone’s network
Why you need to be the orchestrator not the technician
When it comes to marketing, instant gratification is only going to work for people who need your service right now. If you don’t cast a wider net to the more lukewarm and cold people, you are missing the opportunity to create long-term business. Reach out to the world at large, and then start drawing them in a little closer one step at a time, providing value at each level. Give them the cheese by avoiding making an ask too soon in the process. Remember people hire you because of the service you provide, so perfect t