Ponderings from the Perch: a Modern Marketing Podcast for the Modern Entrepreneur
About This Show
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing agency owner and serial entrepreneur topics range from marketing best practices, branding, sales funnels, podcasting, social media, platform building and media advertising buys to the reality of running a business, managing creatives, company culture, and other marketing oddities.
Most Recent Episode
Priscilla Tackles the Nitty Gritty of Content Marketing with Michael Brenner
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula.
As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand followers and bring authenticity to marketing efforts across the board. They go deeper into the disruption that can happen when agencies and clients walk away from a simplified attempt to "just sell more" and instead create something more meaningful for better marketing. But even for those who have moved into the content marketing spaces he keenly points out that "Marketing with content is not the same as content marketing." They discuss the role of empathy in marketing as Michael alludes to this reckoning that is coming for the marketing industry which will hopefully, cut the fluff and look for better alternatives to simply buying clicks. Follow Michael on Twitter @BrennerMichael.
Original theme music by the illustrious Leighton Cordell.