Ponderings from the Perch: a Modern Marketing Podcast for the Modern Entrepreneur
About This Show
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing agency owner and serial entrepreneur topics range from marketing best practices, branding, sales funnels, podcasting, social media, platform building and media advertising buys to the reality of running a business, managing creatives, company culture, and other marketing oddities.
Most Recent Episode
Priscilla Throws Away Her To-Do List
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they ponder the modern tragedy that is the ubiquitous TO-DO LIST. As the CEO of three companies, she has learned some ways to be freakishly productive. As her reality doesn't include simply not being interrupted on a normal basis, she offers some insights about how to calendarize tasks, understand what is your "genius work", effectively delegate and maintain clarity about how to use her time wisely. She reflects on what she learned from watching her office burn to the ground and how she relies on her team to help achieve their goals. In the end, she focuses on to-do items and actions which are directly tied to actual goals. Wouldn't it be an amazing life without decision fatigue? Call us and tell us all about it. Otherwise, listen to this episode. Also, they AGAIN discuss the Shoji Tabuchi Show, which is one of their favorite topics. Original theme music by the illustrious Leighton Cordell.