Ponderings from the Perch: a Modern Marketing Podcast for the Modern Entrepreneur
About This Show
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing agency owner and serial entrepreneur topics range from marketing best practices, branding, sales funnels, podcasting, social media, platform building and media advertising buys to the reality of running a business, managing creatives, company culture, and other marketing oddities.
Most Recent Episode
Priscilla Gets Holistic Marketing Pointers from Mitch Joel
1 day ago
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with author, prolific writer and marketing guru, Mitch Joel. As the President of Mirum, a global digital marketing agency operating in close to 20 countries, he has earned the right to direct huge brands as they navigate digital marketing. He talks openly about how the marketing industry must come to grips with how consumers adopt quickly to technology while agencies and brands tend to lag behind.
Since Mitch is a prolific speaker to the likes of LEGO, Wal-Mart, Starbucks, Twitter, Oracle, Nestle, Procter and Gamble, Unilever and more, his ideas have been put to the test. He breaks down complex strategies by focusing on three points on his "bull’s-eye" approach. Listen in for more of his musings on the nuance between the art and science of marketing.
More than anything, Mitch believes in his work as craft and labors under the conviction that he simply wants to create things that are deeply meaningful to him. He writes, and challenges us to live our own truth as it rings true to us regardless of how it is received. In that way, he prefers the more creative approach to the absolute embrace of formulaic success.
Follow Mitch's blog and be sure to subscribe to his fantastic podcast, Six Pixels of Separation.
Don't miss his books, Six Pixels of Separation and CTRL ALT Delete.
Learn more at: www.mitchjoel.com.
Original theme music by the illustrious Leighton Cordell.