Ray Edwards is a speaker, copywriter, and marketing strategist. I had a wonderful brand-building discussion with Ray, and he imparts some massive wisdom on a variety of topics, including: What are some of the important trends that professionals should be aware of as they build their brands? What does PAR stand for? How do you attract a loyal audience? What is strategic influence? How do you overcome the fear of taking a stand and putting your opinions out into the world? How does podcasting and blogging work hand in hand to establish one's brand? What does Ray attribute his prolific volume of work to? What is digital fasting, and why should more of us consider practicing it? Why is it so hard to overcome distractions and focus on one thing at a time? What time management experiment has led to the biggest breakthrough for Ray? Why do we procrastinate on things that are the most important? How can we be intentionally simple? What are you afraid of people finding out about you, and what would happen if you reveal them? What would happen if everything you do was an experiment?