The Social Selling Podcast by Linking into Sales with Martin Brossman, Greg Hyer and Elyse Archer
About This Show
Sales and Marketing professionals will discover social selling strategies they can apply to their social media marketing efforts. Martin Brossman and Greg Hyer discuss cutting edge techniques for using LinkedIn, Twitter, Facebook and Google+ to prospect for, support and grow your business.
Most Recent Episode
Social Selling with Gabe Larsen and Steve Eror of InsideSales.com – Ep. 107 - The Social Selling Podcast by Linking into Sales with Martin Brossman, Greg Hyer and Elyse Archer
Social Selling shouldn’t be done alone. Gabe Larsen and Steve Eror of the Sales Acceleration Podcast talk with Martin Brossman, Greg Hyer and Elyse Archer about social selling, traditional sales and more.
While we did discuss a number of different aspects of Social Selling, the main takeaway from this episode is that you cannot just use social in sales. You have to use all of the tools you have available to connect with prospects and help them through the buying process.
One of the questions Elyse asked included
Q: Gabe, you wrote an article in August of 2016 called “3 Steps to Building Social Selling into your Cadence Strategy”, and in the intro you mention a conversation you had with a sales leader who said her sales team was turning into marketers. There seems to be a thin line between effectively doing social selling and just turning into a one man marketing department. How do you know when you’ve crossed that line?
Q: So, we can’t tease an article about the 3 steps to building social selling into your cadence strategy without finding out what those 3 steps are. Enlighten us.
LUV – leaving unsolicited validation
Connect – have a strategy in connection
Call to Action – Ask them to take action
Social Selling News
10 Most Overused Words to Avoid in 2017:
Specialized, Leadership, Passionate, Strategic, Experienced, Focused, Expert, Certified, Creative, Excellent
Google Buys Twitter Assets
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane. Google announced 1/18/2017 that it acquired several technology assets from Twitter, most notably its