The Social Selling Podcast by Linking into Sales with Martin Brossman, Greg Hyer and Elyse Archer
About This Show
Sales and Marketing professionals will discover social selling strategies they can apply to their social media marketing efforts. Martin Brossman and Greg Hyer discuss cutting edge techniques for using LinkedIn, Twitter, Facebook and Google+ to prospect for, support and grow your business.
Most Recent Episode
Interview with Nick Toman, co-Author of The Challenger Customer – EP. 114 - The Social Selling Podcast by Linking into Sales with Martin Brossman, Greg Hyer and Elyse Archer
Nick Toman is the Head of Sales and Service Practice at CEB, now Gartner, and co-author of “The Challenger Customer” the follow up to the popular book “The Challenger Sale.” Nick and his team work with over 850 organizations worldwide delivering insightful sales effectiveness advise and support. He has been with CEB since 2004. CEB was acquired by Gartner in 2017.
In this episode Martin Brossman, Greg Hyer and Elyse Archer discussed with Nick a number of key points made by the book. The include identifying the motivator and understanding what commercial insights are.
Also discussed, “What is the difference between thought leadership and commercial insights?”
Social Selling News
* LinkedIn, HiQ spat presents big questions for freedom, innovation:
* New Twitter update lets you mute even more trolls
* Can Snapchat’s New ‘Snap Map’ Bring The World Closer Together?
B2B Social Selling Training Online
Visit SocialSelling.Training to access the most comprehensive online social selling training available. Start your training off for with two courses; Linking Profile Fundamental for the Social Seller and