Informa is a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. In other words, its marketing is unlikely to set the world on fire. In fact, how can a B2B company have success with digital marketing? I’ve had a chat with my old buddy Katie Canton to get informed! 1) Tell us about Informa Business Intelligence and what you do? 2) What’s the strategy? 3) What's your step-by-step guide to success (and pitfalls to avoid!)? 4) What campaigns or initiatives are you most proud of? 5) What technologies are most important to your team? 6) What’s the ROI and how do you measure it? 7) What brands/organisations inspire you? 8) Which personal tools/apps/tech can you not live without? 9) What’s the next big thing? 10) Where do you want to send our listeners? You're invited: #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk. Subscribe on iTunes: http://bit.ly/linkhumanspodcast. All podcast articles: http://linkhumans.com/podcast.