The Let's Talk Tech Show
About This Show
Let's Talk Tech demystifies the software, systems, and apps needed to launch, run, and grow a profitable business today. Each episode examines a problem entrepreneurs face and discusses the software, system, or app needed to solve the problem. Guests include entrepreneurs who are successfully using a specific technology and experts in a specific tech space. We start with the very basics of getting online and progress to more complex tools.
Most Recent Episode
Get More and Better Speaking Gigs
5 days ago
One ongoing problem we solopreneurs have is getting our message out to a bigger audience and maximizing our revenue. This is especially difficult for those of us who hate selling. We know how great speaking can be for getting out message out…to position ourselves as trusted advisors…to pre-sell working with us or our offerings… And we know there are people who are profiting from their speaking. Speaking is especially good for experts who also have a book, so whether you’ve already got a book done, have one in progress, or are looking to create and use a book as a marketing tactic…you’re going to get a lot out of this episode. My guest Gretchen Breuner, packed her 3 kids ages 5, 9, and 11, into an RV and saw 19 states in 3 months. She blogged about it, turned the blog into a book, and turned the book into a speaking career. When she first started as a speaker, it took enormous amounts of time and effort to learn how to get speaking opportunities — but it paid off. Not only did she keynote nationally and internationally, but Gretchen also appeared on San Diego's TODAY show and other local TV programs. She was featured on the front page of the travel section of America's seventh largest newspaper as well as in PARENTS magazine and on KPBS radio. These successes were the direct result of her taking consistent, actionable steps and following through for best results. Before long, Gretchen had a line of clients, all asking her, “Will you pitch me?” After working with a number of private clients, Gretchen figured out that it was the speaker’s support person that should be trained on how to find speaking gigs. This way, the Talent which is what she calls the speakers could get on stage, and their Team knew just what to do to make that happen. Finally, everyone was happy. So, here today, Gretchen will share with us why speaking is something every business owner should do, and how any Admin or VA can add “speaker services” to their resume and get more clients. She’ll reveal… • The Common mistakes made when looking for gigs that can cause you to think speaking doesn’t work • The minimum amount of time you need to spend just looking for gigs to speak at • The things that impact your success getting speaking gigs • A little known, sort of back door way to use Linkedin to find great speaking opportunities •