About This Show
Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com.
Most Recent Episode
018: How to Recover From an eBlast Mistake
6 days ago
On today’s podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes. Nicole has an extensive background in ecommerce and online marketing and now specializes in email marketing at Freshbooks and in her own marketing consultancy, Learn to Love Email. Having spent so much time working in this specific type of marketing, Nicole has a great breadth of knowledge to share with us. Topics: E-mail is old, but not outdated Misconceptions about email marketing Avoiding being “spammy” Ways to use the data to improve your clients’ content Strategies for content development Understanding what makes your business or your clients’ business unique Finding your “written voice” The terror of email mishaps Steps for dealing with email marketing mistakes Emerging email marketing trends This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form. Resources and Links: