Lunch Hour Legal Marketing
About This Show
Lunch Hour Legal Marketing is a joint effort from the Massachusetts Law Office Management Assistance Program, Suffolk University Law School’s Advanced Legal Studies, the Chicago Bar Association’s Law Practice Management & Technology, and the Massachusetts Bar Association. Each month, a new FREE webinar is presented featuring a nationally known legal expert discussing a range of legal marketing topics, showcased in podcast format only on Legal Talk Network.
Most Recent Episode
The Expertise Effect: How Getting Narrow Can Grow Your Practice
Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. In this presentation, Jay Harrington will provide some tips on how to develop more business by establishing a niche legal practice. “Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending toward specialization. Consumers of legal services are no different. They are no longer looking for lawyers with broad skill sets and general knowledge, but rather are seeking out specialists with very particular knowledge in narrow industries and practice area sub-specialties. Jay will discuss niching strategy and issues such as: Why it’s important to carve out a niche Why lawyers with niche practices develop more business more easily, and command higher rates How to pick a profitable and sustainable area of specialty Jay will also discuss how to market your niche practice through various thought leadership and content marketing initiatives.