Catalyst Sale Podcast: Sales Training | Sales Strategy | B2B | Selling | Marketing
About This Show
Sales is a thinking process. The Catalyst Sale podcast with Mike Conner and Mike Simmons will help you learn what works in sales, hone your skills, and increase your success.
Most Recent Episode
Episode 43 - DISC and Sales
3 days ago
Guest - Drew D'Agostino - Founder, Crystal Knows This week on the Catalyst Sale podcast Drew D’Agostino, Founder, Crystal Knows joins us to talk about building trust with your customers, prospects, team members by understanding their perspective, tendencies, and personality type. Crystal Knows is embedded into our sales technology stack at Catalyst Sale. We discuss how we use this technology to prepare for meetings, and communicate in general. Our sales team and the teams we work with perform better as a result of this tool. Crystal Knows is part of our call planning process. Drew discusses how various personality types can work well together, and where conflict can occur. We discuss common behaviors/tendencies of each of the 4 DISC profiles and touch on a couple of the 64 combinations of DISC profiles. Why DISC Because it teaches empathy. Empathy is the ability to share and understand another person’s feelings. To employ empathy is to be able to view another perspective in an authentic way. The DISC personality assessment is the best resource for an individual to understand how to cater their behavior to the situation. The DISC framework gives us a more flexible, adaptive assessment and tools to understand and communicate more effectively as you go about your busy, hectic life. To employ empathy is to be able to view another perspective in an authentic way. Impact on Building Trust, Rapport, and Improving Relationships The more you learn about the other types, the better you can understand how to remain approachable, how to be more assertive, how to lower your guard, and how to attract others to get your ideas heard. As you improve communication, you can build rapport, accelerate trust, and build better relationships. Learn More About Crystal Knows Crystal helps you communicate more effectively. They build email and business apps on top of the largest, most accurate public personality database on the web. You can learn more about Crystal Knows by going to their website.