"Most small business websites are not well designed at all for lead generation" - Chris Schwarz, Adwords Specialist. If you're going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of that is setting up a landing page which is fine tuned to appeal directly to your target customer and push them towards a conversion without any distractions. In this week's episode of the Lead Generation Podcast (http://www.wickedcowmarketing.com.au/podcast) we're talking with our Adwords specialist (http://www.wickedcowmarketing.com.au/sem-packages); Chris Schwarz about how Landing Pages can be utilised to boost conversions in your Adwords campaigns. This is a follow up on Ep#5: Adwords - The Holy Grail of Online Advertising (http://www.wickedcowmarketing.com.au/adwords). (http://www.wickedcowmarketing.com.au/wp-content/uploads/2015/08/How-to-Use-Landing-Pages-to-Maximise-Conversions-1024x535.png) This episode is brought to you by our Lead Generation Strategy report (http://www.wickedcowmarketing.com.au/leads). If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead strategy for you. Go here (http://www.wickedcowmarketing.com.au/leads) or click the banner below to order yours today. (http://www.wickedcowmarketing.com.au/wp-content/uploads/2015/04/Get-your-Lead-Generation-Strategy-Report.png) Mentioned in this episode; * Ep#5: Adwords - The Holy Grail of Online Advertising (http://www.wickedcowmarketing.com.au/adwords) (our previous episode with Chris) * Our Adwords management and landing page services (http://www.wickedcowmarketing.com.au/sem-packages) * Landing Page Software examples: LeadPages (https://www.leadpages.net/), UnBounce (http://unbounce.com/), Instapage (https://www.instapage.com/) Transcription coming soon.