The Law Enforcement Social Media Podcast
About This Show
Law Enforcement Social Media. It's the most powerful community policing, marketing and communication tool available to law enforcement today. With the LESM Podcast, social media managers from police, sheriff, highway patrol, and other law enforcement organizations can learn new tools and techniques, as well as the latest trends and news, surrounding law enforcement social media.
Most Recent Episode
Facebook Photos and Videos (Episode 59)
Many of us in the law enforcement profession do not have the luxury of paying to promote our content on Facebook. If you stay on top of the latest news and info in social media, you’re probably aware that Facebook is a pay-to-play platform. In other words, whoever is paying the most to Facebook get’s more exposure in the timelines. With that being said, you have to use every tactic and technique available to you when using Facebook to reach your community. One way to do that is through the use of photos and videos. We strongly advocate using photos or videos in your posts. l The Right Way To Use Photos We have found that when posting photos to Facebook from our mobile devices, they are automatically resized to fit a Facebook post. Rarely do we see photos that are not properly sized anymore. Remember the photo previews you would see, which were a 1/4 of the photo? Once you clicked on the photo and it expanded, only then were you able to see what the photo actually was about. When we refer to using photos the right way, we’re talking about techniques such as focusing on the subject at hand while using only 1/3 of the focus grid and slightly off center. Now if you are running out of photos or don’t have a photo applicable to the topic you are posting about, consider using an infographic. Infographics are great ways to grab people’s attention. Now if you are going to post a photo found on your computer or an infographic, there are a couple of different sizes you can find on various graphics about the topic. The one size we like to use is 1024 x 512 pixels. We have found this works great for Facebook and Twitter, which cuts down on creating another graphic for the Twitter platform as well. Video Rocks Using video is a great way to reach your community, and if you load it directly into Facebook, they’ll reward you by giving you a little boost in your reach. Facebook wants to be king of video, and improved reach is their way of encouraging people to upload on their platform as opposed to on other platforms like Vim