One question that I have been asked recently is, is it better to use your personal Facebook profile or a fan page for Facebook advertising? First, let’s talk about Facebook policies on the matter. Facebook’s terms of service state that a personal account cannot be used to represent something other than yourself (ex: your business). I know what you are thinking, but you are your business and that is what you are representing. I know I know, but your account can and will get shut down for using it for business purposes, offering services, etc. Now that we have Facebook’s policies on the matter my thought is, you should definitely be using a Facebook fan page for your business. Think about this for a minute, you are looking for an accountant to do your taxes. You find two online. The first one you go to has their own office, a receptionist and is wearing a suit and tie. Very professional right? The 2nd one you go to works out of their house. You knock on the door, their wife answers holding a screaming baby. You trip on toys going into the house. There is food still out on the table and the accountant is in his sweats behind a stack of papers having a drink. Not so professional is it? Your Personal Facebook page is the same way. Pictures of your dinner, kids, and maybe a Friday nightwere you had way too much fun are all things you would like to keep personal and not have potential clients and customers see. A Facebook fan page is more professional and it allows you to keep your personal and business lives separate. I am not saying that you can’t have fun and post pictures on your fan page. That actually helps boost engagement. Here’s one of the most important things to think of as well. You cannot create ads for your personal page, you must have a fan page to do that. Creating ads is a fantastic way to get more likes on your page, build engagement and convert more leads. If you share a blog post or a video on your fan page you have the option to boost that post through an ad really bringing more attention to your brand. That’s my thought on the matter. What do you think? Oh, and while we are on the subject don’t forget to like my Facebook page below! If you are looking to grow your business online, get more leads and build you list then watch the free video below to learn how.