Bright shiny objects (BSOs) are what destroy our motivation, desire and drive to start our speech therapy private practice. It’s seems like wherever we turn, BSOs are distracting us from our ultimate goal: Start, grow and scale our very own speech therapy private practice. Some of the more common BSOs are Facebook, email, Twitter and surfing the web. In this episode, I talk about BSOs and ways to keep it simple so that we can create an offer that converts. Without an offer that converts, you’re not in business.