“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney Disney World is a magical world. Millions of people visit Disney Parks around the globe to leave their daily worries and struggles behind and tap into the energy sources of the “Happiest Place on Earth”. Disneyland is indeed an amazing place for people of all ages and walks of life. Furthermore, it is a well of knowledge and wisdom for entrepreneurs, marketers and open-minded business people who’re eager to learn proven business and marketing principles that can be applied to their own enterprises. A few months ago I visited the Walt Disney World Resort in Orlando, Florida with my family. We focused on one of the Disney Parks where fairytale dreams come true. You guessed it; we went to Magic Kingdom. We took all kinds of pictures, we went on several rides, watched the fireworks and parades, and obviously, we had those delicious Mickey Mouse ice creams. We had a wonderful time together. Being the marketing addict I am, I also looked at this entire experience from a marketing standpoint. If you love marketing, there’s no way you can walk through Disneyland without taking ‘virtual’ notes and being inspired by consistency, the love for detail and the well-executed marketing strategies. There is so much to learn from the marketing genius Walt Disney who left us these amazing gifts and Theme Parks… It would be a crime to put all his teachings into three simple marketing lessons. However, I do want to share with you the marketing lessons that most stood out for me because they can be applied to ALL businesses. 1. Provide a Magical, Seamless Experience Have you noticed how happy people are when they enter AND leave the Disney Parks? Have you noticed how happy visitors are while being in the parks and engaging into all kinds of activities? That’s quite unusual. Not many parks in this world manage to accomplish that. But Disney does. And it does it sooo well. Disney Parks are clean. Disney Parks are perfectly laid out. Disney Parks offer dining locations for all budgets. Disney Parks have wheelchair rentals, stroller rentals, locker rentals, service animal relief areas, smoking locations and hundreds of ATMs. And of course restrooms everywhere.