Create If Writing - Authentic Platform Building for Writers & Creatives
About This Show
Create If Writing is a weekly podcast for writers and bloggers dealing with authentic platform growth. Kirsten Oliphant interviews experts to find out how they are building email lists, connecting through Twitter, and using Facebook groups. These practical episodes are balanced out with inspirational interviews from successful writers and bloggers who have made it big and want to share the struggles, the creative process, and tips for reaching your goals whether you are an author publishing books or creating an online presence through blogging.
Most Recent Episode
078 - Copywriting Basics with Bryan Cohen
1 day ago
The term copywriting often sends writers (especially creative writers) into a tailspin. But did you know that copywriting can improve your other kinds of writing? (Yes, even fiction.) And that studying poetry can help you write better copy? This interview with Bryan Cohen will help you rock those copywriting basics. About Bryan Cohen Bryan Cohen is an author in several genres, a podcaster, and sits at the helm of Selling for Authors, a site dedicated to author training. You can read his fiction on Amazon or pick up his non-fiction such as How to Write a Sizzling Synopsis. You can listen to his podcasts, like the Sell More Books Show and the comedy podcast Something Nice to Say. Or find out more about Selling for Authors. Copywriting Basics What Is Copywriting? Copywriting is targeted writing or writing with an agenda. That doesn't mean it can't have a particular style or voice, but that it has a specific PURPOSE designed to get someone to DO something. Why Do We Have a Mental Block about Copy? It's a mix of attitude and bad reputation where people feel like it's difficult, so it's difficult for them. When you write a 60,000 word book, not every word or sentence is a winner. But when you write something shorter or more condensed like a book description or Facebook ad, everything needs to be gold. But it's possible to not hate it and do it well. You CAN get better! The surprising thing that helped Bryan with his copy was studying poetry. When you have to pay attention to syllable and the sound of words and how they work together, you will become better. What Is Effective Copywriting? Great copy grabs your attention right away with a hook. It's a hook related to that genre and the readers of that genre that you're trying to reach. You have to make a connection to the readers that helps you sell more books or achieve your goals. It has to make
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Really Love This Show!
I've recently discovered this podcast and it has quickly become one of my 'must listen' weekly shows. I love Kirsten's presentation style, the guests add lots of value to what I'm doing as a writer and I really like the emphasis on practical and web-based tools. A great listen for authors.
Date published: 2016-10-05