FREE eBOOK ALSO AVAILABLE!! www.GlobalSocialMediaCoaching.com/eBook Part 1 is all about this idea: Are you in need of new ways to promote yourself and your products? Well Twitter may just be your missing link in your current marketing mix. First up, there are so many social media and blogging platforms out there. Facebook, Instagram, LinkedIn, YouTube, Google+… who can keep count? Whether you choose to use Twitter or not is completely up to you but please don’t just discount this fantastic platform because ‘you don’t get it.’ What I’ve learnt through the people I’ve mentored though, is that once they start to understand the ins and outs and how Twitter can really benefit them, they see it as a real asset to their business. Ever had a light bulb moment where things just make sense? I’ve witnessed thousands of them when it comes to my clients and Twitter. So, you might be asking: why should I bother with Twitter? “Twitter Is The Buzz Builder” It’s not Facebook, Google+ or any other platform: people check Twitter for news. In many instances, you’ll see news breaking on Twitter before the news… we’re talking from anywhere between a 10 second to 30 time frame.Of course, this means you need to tailor your messages accordingly. I’ve heard many people adopt a ‘one-stop shop’ strategy to all of their social media platforms. In my experience, this doesn’t work. Twitter is not Facebook… people aren’t interested in seeing you eat an ice cream on the beach or your endless cat videos. As soon as you switch your mindset to Twitter – this means composing short, direct hooks that’ll entice people to click onto a link to your website, the sooner you’ll experience real success with Twitter. Keep in mind, Twitter is intended for short, sharp and direct bites of news/information. Once people are on your website or blog, that’s when you can send people to with your 2,000 word essay or content piece. In newspaper terms, Twitter acts as your headline. The podcast goes into more detail about this; ENJOY!!