The Write Podcast
About This Show
Julia McCoy started a six-figure content writing agency with a pocket investment of $75 after she left nursing school and quit McDonald's at 20 years old. Why? It's what she loves doing. In The Write Podcast, Julia brings her passion to the microphone, sharing inspiring stories from entrepreneurs and interviewing guest experts, with episodes packed with real-world strategies for creating great content on the web, from content marketing as a whole to best SEO keyword research practices, storytelling techniques, insider social media tips, and much more. Notable guests include Joanna Wiebe, Sujan Patel, Jeff Deutsch, Michael Stricker, Steve Rayson, Guillaume Decugis, and more. For more, visit www.expresswriters.com/write-podcast. Read Julia’s new bestseller, So You Think You Can Write, now on Amazon, B&N, and iBooks: bit.ly/soyouthinkyoucanwrite.
Most Recent Episode
E18: The Secrets of Customer-Centric Content: How to Discover What Keeps Them Craving More with Keesa Schreane
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Your very own customers are a HUGE source of content ideas and inspiration for your brand's next hot topics in content creation, from blogs and ebooks, to whitepapers and more. But how do you find out what their pain points and key questions are, so you can create content that will keep them craving more and coming back, and over and over again? Keesa Schreane, the talented API, Platforms and Analytics Content Marketing head at Thomson Reuters joins Julia McCoy on the Write Podcast talking all about how to create amazing, customer-centric content, in an episode you won't want to miss. *Catch the show notes: expresswriters.com/write-podcast-episode-18/ *Read Julia's blog: expresswriters.com/write-blog *Buy Julia's bestseller: bit.ly/soyouthinkyoucanwrite