LMScast with Joshua Millage and Chris Badgett
About This Show
LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Joshua Millage and Chris Badgett, part of the team behind the #1 WordPress LMS plugin called lifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.
Most Recent Episode
How to Build an Audience For Your Membership Site or Online Course with No List
5 days ago
You’re closer than you think to starting an online course or membership site. In today’s LMScast Esther Marie of Esther Marie Creative tells how to build an audience for your membership site or online course with no list. If you’re a beginner, then listen up!
Esther creates online courses for clients. She started with a membership site called Virtual Assistant Internship based on her contributions in a niche Facebook group. She knew her target market because she was part of it, and knew where her audience was based because she was already there herself.
Building on her credibility as a thought leader, she created her own Facebook group, offered a couple of webinars that converted into her membership, did a beta test with three initial students, and was then ready to offer a course and a full-feature membership site. She reinvested her starting income into expanding the business and is now thriving. And she did all this with no email and no marketing budget.
In this podcast Esther shares her startup story and gives you tips on targeting your niche, leveraging the beta test, setting pricing, providing value, and staying relevant. She’ll show you how to build an audience for your membership site or online course with no list by sharing what you do, building community, and establishing your leadership for a niche you’re already part of.