About This Show
As part of the TechnologyAdvice podcast network, B2B Nation is a podcast for B2B sales and marketers with expert opinions & advice on the most important topics in B2B sales and marketing today to help you evolve and push your strategy forward.
Most Recent Episode
Adam Maude and Jessica Cash: Anatomy of the Challenger Sale
Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on B2B Nation. In this episode, we discussed the Challenger sale, why the Challenger method is more effective than traditional relationship building, and more!