eCommerce Scale: For Established eCommerce Stores // Like eCommerce Fuel and My Wife Quit Her Job
About This Show
Take your 6 or 7-figure ecommerce store to the next level using proven marketing and management techniques from e-commerce business experts. We discuss topics like ecommerce website design, Shopify Big Commerce Magento and other online store platforms, SEO and adwords for e-commerce stores, e-commerce email marketing, and much more. If you’re interested in the following podcasts, you’ll find our content helpful as well: eCommerce Fuel with Andrew Youderian, The My Wife Quit Her Job Podcast with Steve Chou, Build My Online Store with Terry Lin, Super Fast Business with James Schramko, Think Act Get with James Schramko and Ezra Firestone, Smart Passive Income with Pat Flynn, Entrepreneur on Fire with John Lee Dumas, The Tropical MBA with Dan Andrews, Small Business Big Marketing with Tim Reid, Mixergy with Andrew Warner, or The Fizzle Show with Corbett Barr.
Most Recent Episode
ESCALE 004 How to Make Your Product Images High Quality – Brian Guidry pixelz.com
Product listings are a key part of selling products online. Having great quality product images boosts conversions, but creating high-quality product images for every single one of your products is difficult.
In this episode of eCommerceScale.com, Brian Guidry from Pixelz.com explains what impacts a store's product image quality and how to ensure your store's image quality is great. Pixelz provides product image editing and retouching services for thousands of customers and allows you to get thousands of images professionally retouched and edited overnight.
If you have any questions about this podcast episode, please feel free to contact us.
Key Aspects Of Great Product Images
There are a number of factors that impact the quality of product images, but below are a few factors to consider.
Use multiple images to showcase products - Rather than having one main image and one or two alternative images, it's best to have at least five alternative images to showcase your products. This allows you to show different angles of your products and different aspects that certain customers will care about.
Get specific shots to showcase your products - It's not enough just to have multiple shots of your products.
It's important that you consider which shots you need to showcase different aspects of your products that your customers will care about. For example, zoom in on product details like clothing lining or trim detail.
Also, consider using 3D mannequins or ghost mannequin formats for clothing shots. These allow people to see your products in the shape they will be on an actual person without getting distracted by the model or by the mannequin.
(image / data source: http://blog.bigcommerce.com/ghost-mannequin-photography-101/)
Consider using a 3D product spin - In addition to ghost mannequin formats, consider using a 3D product spin. A 3D product spin enables you to show all angles of your product to customers.
Keep product photos consistent on your website - Keep in mind that visitors to your website will usually land on category pages and not necessarily the homepage.
If you make the product image formats consistent within category pages on your site, it makes the page v