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Episode Info: If you do not yet have a lead magnet in place in your online business, this episode may very well change your life. A lead magnet is something you offer of high perceived (and actual) value in exchange for a visitors information, typically a name and email address. It is the first step in converting a visitor into a customer - all while establishing extremely high goodwill, trust and rapport with those who sign up to get it. It is the foundation to creating a highly responsive email list, an asset that is undeniably one with extremely high potential to increasing revenue.  Get my FREE 5 Step Lead Magnet outline (based on this episode) for free on the show notes page at: www.SmartTimeOnline.com/43Read more »

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