Indie Brand Builder: discussions with creative entrepreneurs and industry experts on how to build a 7 figure product business.
About This Show
Each week Jeremy Interviews successful creative entrepreneurs and industry experts while reflecting on his own experience building 7-figure indie brand, SoYoung. Topics include selling products wholesale, e-commerce, manufacturing, retail, marketing and business management. Whether you’re just getting started in developing a product based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information both in the podcast and at www.indiebrandbuilder.com.
Most Recent Episode
15: How indie consumer brands can best manage Amazon with Joseph Hansen of the Prosper Show
Over the last seven years, Joseph Hanson has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts, Prosper Show, and Marketplace University. It was Joseph’s experience as an Amazon expert that put him on my radar, So I’m excited to get his insights on what for SoYoung is of one of our single biggest revenue sources also the most frustarting and confusin channels and platforms that we deal with. Critical issues for brands Brand equity: Brand equity on amazon comes through Search Reviews Long term history and traction on the channel 2) Managing counterfits and knockoffs 3) Having transparency or understanding how profitable their SKUs are and how each product is performing can give you a big competetive advantage. If your product is good and desirable, it’s going to be sold on amazon If you want to control the way your products are displayed on amazon you need to either Invest the time required in really owning your Amazin presence Develop an exclusive relationship with an expereince 3rd party seller 55% of consumers start a product search on Amazon, so you need to be there At the end of the day price is going to be the biggest determining factor in where people choose to purchase their products. If they’re prime members, that will be a huge incentive for them to purchase directly from amazon