The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 5 - What Is Mobile's ROI and How Can You Maximize It?
Surveys of marketers often sadly show that marketers are unable - or unwilling - to measure their mobile ROI. Yet they are asking for more money to fund the efforts. Pete Teigen (@teigenp), the mobile leader of IBM's Institute For Business Value, polled 1,000 businesses around the world to determine returns on investments. Many perform well, but 50% of the largest companies doing mobile are operating on an ad hoc basis rather than in a strategic fashion. Learn from those that are winning and follow their path.