The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 16 - The One Thing We Should Do To Raise Our Mobile Maturity
Ten years into the "it's on" mobile era - think the introduction of the smartphone -- marketers are still grappling with the changes in consumer behavior. Gartner's Noah Elkin has counseled brands since the beginning. In this episode, he shares the one thing that marketers must do to advance and prosper. And he provides insight on augmented reality, voice-enabled interactions, and the customer journey. And more.