The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 14 - Don't Buy The Hype About Brick & Mortar Retail's Demise
Retail is the most fascinating industry when it comes to changes brought by mobile use and new channels. But Simon, the world's largest real estate company, still sees nearly three billion annual shopper visits. Patrick Flanagan, VP of Digital Marketing & Strategy, says that mobile actually works to the advantage of many brick and mortars. And he has lots to say to marketers about beacons (they are disappointing him), Amazon's impact, and what will make this year's holiday season different than any other.