The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 8 - You Built An App, But They Did Not Come. Now What?
7 days ago
Many brands raced to get to the app stores, but they didn’t build appealing apps. Now what? In this episode, Possible Mobile’s CEO Ben Reubenstein shares insights into how he and his team have paired with JetBlue, the PGA Tour, and others to create compelling, relevant and useful app experiences. Should we be bringing more apps to market in 2017, should many go away, and how can you save your app from user disinterest? Does every brand need an app? If not, which ones do?