The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 18 - Mobile Apps Analytics and Testing
The proliferation of mobile applications has spawned a new approach to digital analytics and user testing. Where previously these disciplines focused on behavior and user data within a large screen web browser, mobile applications live outside the browser and come in various screen sizes across many platforms. This presents unique challenges, but it also opens up new opportunities for data-driven optimization. Learn from Brad Gagne which actions are critical and what you should do first, then next. Brad, VP of Analytics for POSSIBLE Mobile, is a new colleague of Jeff's, who has joined the leading app-building company as a strategist.