The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 11 - Real Opportunities Despite Emergence of Fake News
4 days ago
The quick reaction would be for advertisers to stay away from news given the proliferation of fake news and the shifting consumption patterns of consumers. But local news is still desired and there are brand opportunities amidst the shifting sands. NewsON CEO Louis Gump, a pioneer who led wireless efforts at The Weather Channel and CNN, tells us what to expect in 2017 and where marketers should be spending money and time.