The Smart Agency Master Class is interviews of Digital Agency Owner’s Who Are Starting, Growing, Scaling and Selling Their Agency.
About This Show
Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)
Most Recent Episode
How One Agency Owner Built 3 Multi-Million Dollar Agencies
2 days ago
In this episode, we’ll cover:
* 3 lessons on scaling your business into a multi-million dollar agency.
* How to have growth-minded hiring practices.
* Attracting, hiring and keeping top talent.
Lance Hollander is my guest this week on The Smart Agency Master Class. He’s the owner of his third multi-million dollar agency, Delphic Digital. Yep, you read that right. He’s been owner to three successful, 7-figure agencies. He profitably sold the first two agencies, but can’t stay away from the business and earned partnership in another. Lance swears this is the third and last… but we’ll believe it when we see it 🙂 Today he’s here to share the lessons he’s learned climbing to the top 3 times and his secrets to scaling each multi-million dollar agency.
3 lessons on scaling a successful agency
1- The right partner is critical to success. Lance says service businesses are best held by multiple people with different skill sets. And in his words – any single who would run an agency alone is both incredibly smart and incredibly crazy.
2- Strive to always be the dumbest person in the room. Surround yourself with people who are the best at what they do. You can achieve success by working with people who are better than you at what they do.
3- Always be seeking new business – even when you’re busy. Lance’s advice is 50-60% revenue from existing clients and the balance from new business. It’s very common to get so busy that you just don’t have time to fill the pipeline because you’re concentrating on delivery only to find yourself eventually un-busy with an empty pipeline.
How to have growth-minded hiring practices
When you’re first starting out, you need to hire people who can be the Swiss Army knife of your business. Your business needs people who can many different jobs with the common goal of growing. As your agency gets larger, you can begin to hire specialists in their field who just want to wear one hat.
Lance has learned if you approach hiring wanting to save money, you will not save money. You need people who can run the show without you. And in order to do that you have to be willing to pay senior staff salary. After you have a good team of lieutenants running things you can afford to hire junior staff members and save some money. And more good news – you’ll alr
Rated 5 out of
Loving the topic and this is helpful for anybody in marketing or thinking about starting a business.
Date published: 2014-05-02
Rated 5 out of
Great show for business owners
Love the content and the actionable advice. Keep up the good work
Date published: 2014-05-19