The Smart Agency Master Class is interviews of Digital Agency Owner’s Who Are Starting, Growing, Scaling and Selling Their Agency.
About This Show
Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)
Most Recent Episode
2 Strategies That Increased Agency Revenue 4X in One Year
< 1 day ago
In this episode, we’ll cover:
* 2 strategies that helped quadruple agency revenue & client list in one year.
* How to select your ideal niche to succeed.
* How to create a sales process that keeps your pipeline full.
This week’s podcast guest is my client, Zach Williams who is the definition of crushing it. At his agency Venveo, the client roster has quadrupled year over year, the pipeline is full, sales cycle is shorter and conversion rate is higher. Learn all the strategies Zach and his team are using for such huge success.
Zach got his start creating websites at the age of 16 and continued to do it as a freelancer through college. It’s all he’s known, so starting an agency seemed like the natural next step. They grew organically for several years with referrals but hit a plateau where they spent two years. That’s when Zach searched for something to help get them beyond that plateau in order to scale… and found me 🙂
Strategy 1 – Focus on a Specialty
WHAT: Focus on a specialty where you can position yourself as an authority.
Venveo is a digital agency specializing in building manufacturing materials but they weren’t always in that niche. In fact, Zach says they had no niche – just another “me too” agency promising they could everything for everyone. It took his awhile to understand this was the one thing holding them back.
HOW: Stop worrying about what could go wrong and think about what could go right.
Zach said the biggest thing was getting over the initial fear of turning work away and figure out what space you can make yours. Most people fear specializing because they think they will be turning off potential clients. Zach says he learned the opposite is true. When you are aiming at a specific target you have a better chance at hitting it.
It was a tough decision but Zach says he explains it as being the intersection between what you love, what you’re good at and what people need and described it like this Venn diagram:
It’s a stressful decision and once it was made there was a ton of pressure for it to work. Patience is key. It took 1.5 – 2 years for it to feel like selecting this niche was the right move. Zach’s advice is to stay the course.
Rated 5 out of
Loving the topic and this is helpful for anybody in marketing or thinking about starting a business.
Date published: 2014-05-02
Rated 5 out of
Great show for business owners
Love the content and the actionable advice. Keep up the good work
Date published: 2014-05-19