Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
About This Show
Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)
Most Recent Episode
How to Get Unstuck from Doing Everything Yourself
4 days ago
Are you overwhelmed with tasks that keep you in the weeds instead of working on growing your agency? Are you paying salaried team to do things an hourly assistant could accomplish? STOP IT! Learn how you can be more productive and save boatloads of time and resources. Plus, learn how to help your sales team be more effective so you can grow.
In this episode, we’ll cover:
* Ways to save time and be more productive.
* How to help your sales team be more effective.
* How to get unstuck from doing everything yourself.
Today’s guest on the show is Jeff J. Hunter, founder and Chief Freedom Officer at VA Staffer, the outsourcing agency he created to help businesses build virtual teams. With a background in IT and virtual project management he knows the ins and outs of getting projects done virtually. He’s here to give us strategies on saving time and ways to help salespeople be more effective.
How to Save Time and Be More Productive
Agencies are always trying to land more clients, right? However, there always comes a point where they can’t take on more new business because they’re too busy servicing the clients they already have.
Jeff’s a big proponent of “don’t hire until it hurts” so his advice to make more time for servicing clients and growing your business by understanding what you do and how it impacts your business. He compared it to Pareto’s 80/20 Principle from 1865 ~ the trivial many 80% and the vital few 20%.
However 150 years later, in a technology-age, Jeff believes it’s more of a 90/10 split. He advises his clients to list out all the tasks and activities they do. Then decide which are the trivial many and which are the vital few. The vital few are the ones making the most impact on the business. For most entrepreneurs, Jeff finds 90% of what they do can be delegated while they focus on the 10% which impacts their business.
Similarly, I tell my clients to make a list of everything they do and then rank each item as to how much it impacts the agency – low, medium or high impact. This is how you can find the major time sucks (check out my productivity worksheet here). and then work on becom
Rated 5 out of
Loving the topic and this is helpful for anybody in marketing or thinking about starting a business.
Date published: 2014-05-02
Rated 5 out of
Great show for business owners
Love the content and the actionable advice. Keep up the good work
Date published: 2014-05-19