The Smart Agency Master Class is interviews of Digital Agency Owner’s Who Are Starting, Growing, Scaling and Selling Their Agency.
About This Show
Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)
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Which Areas of Your Agency Need Legal Protection?
6 days ago
It’s not a matter of if but when a legal issue arises for your agency, are you prepared? My guest today is an Intellectual Property attorney who focuses on helping marketing agencies stay protected.
In this episode, we’ll cover:
* What legal mistakes to avoid.
* Which areas of your agency need legal protection.
* 3 contract loopholes you need to watch for.
Your agency’s biggest asset (other than your team, of course) is your intellectual property. This episode features Sharon Toerek, attorney at Toerek Law and founder of Legal+Creative. Sharon shares the processes to have in place in order to cover your ASS(ets). 🙂 As an attorney specializing in marketing agency law, Sharon tells us exactly what mistakes to avoid and how to plan for potential sticky situations.
2 Big Mistakes to Avoid
According to Sharon, one the biggest mistakes she sees from marketing agencies is not understanding, undervaluing and not protecting their intellectual property. Everything your agency touches, does or creates is intellectual property. This is the product you’re selling. It’s absolutely imperative to adequately protect it.
The other common mistake is not having a process in place for the occasion when (not “if”) a legal situation arises. Issues such as: freelancer management, client contracts, brand protection and copywriting/social media content compliance can cause friction. The absence of a process for these things can make it even worse.
Areas that Need Legal Protection
Sharon has identified 6 legal silos every agency should be concerned with; she covers 3 of them for us:
New Business: Whether you do a lot of pitches or not, at some point you must show your hand in order to land new clients. Agencies need to know how to protect themselves from the potential of a client taking their ideas to a competitor or in-house.
Solution: Avoid having your work stolen by having a non-disclosure agreement in place, or intellectual property and copyright notices in your proposal.
Contracts: Somewhere along the way, the word “contract” got a bad rap. People don’t like the stigma around contracts because they fear breaking them or wanting out. Sharon says a contract is simply a written set of promises both parties agree upon. Contracts are a MUST. Run away from
Rated 5 out of
Loving the topic and this is helpful for anybody in marketing or thinking about starting a business.
Date published: 2014-05-02
Rated 5 out of
Great show for business owners
Love the content and the actionable advice. Keep up the good work
Date published: 2014-05-19