The Smart Agency Master Class is interviews of Digital Agency Owner’s Who Are Starting, Growing, Scaling and Selling Their Agency.
About This Show
Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)
Most Recent Episode
How One Agency Doubled Their Business in 4 Months
3 days ago
If you’re trying to grow a agency, you know you’re going to need a foot in a door strategy to get you to the next level of success. The trouble is, you’re selling the wrong service first.
In this episode, we’ll cover:
* #1 strategy to increase agency new business.
* Why you need a Foot in the Door offer.
* What makes a great Foot in the Door offer?
My guest on the show today is represents every reason why I love my work. Todd Earwood is the founder and CEO of MoneyPath Marketing. We first met when Todd attended one of my two-day workshops. A few months later he called me to share the success story on how his business doubled in just 4 months. Todd shares with us the #1 reason his business increased so drastically and how he’s on track to do 3X business within 6 months of the workshop!
MoneyPath Marketing targets SaaS companies and like many agencies they have a hard time getting their foot in the door. Todd attended my workshop hoping to glean a little useful knowledge that he could implement right away. Ask and you shall receive…
#1 Strategy to Increase Agency New Business
Todd wanted more opportunities to get his foot in the door with prospects and that’s exactly what he got on Day #1 of the workshop. We discussed the principle behind the Foot in the Door offer and how one agency did $252K at a tradeshow using this strategy.
(A Foot in the Door offer is a slice off your core services. It is something a prospective will find informative and valuable, but does not solve a problem or involve a large investment.)
Todd found so much value in the Foot in the Door lesson that he implemented it right there during the workshop. That day, he jumped on a call with his salesman and a new business prospect. He offered the prospect a paid discovery (instead of going right away for a full scale project). They landed the paid discovery and nailed it, which lead to another project and eventually retainer business.
Why You Need a Foot in the Door Offer:
1- It offers a low cost point of entry. When you are pitching a prospect for a project that is $20K or $50K it’s a huge commitment. And although you are fully committed to being successful, the price tag can make it
Rated 5 out of
Loving the topic and this is helpful for anybody in marketing or thinking about starting a business.
Date published: 2014-05-02
Rated 5 out of
Great show for business owners
Love the content and the actionable advice. Keep up the good work
Date published: 2014-05-19