Secret Sauce - The Restaurant Marketing Podcast
About This Show
We discover the ingredients of your Restaurant's secret sauce.
SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
Most Recent Episode
50 - Your Restaurant Story, your Restaurant Brand and your Restaurant Intellectual Property
3 days ago
Hooray - Episode 50. Thank you so much to everyone who has contributed to the Secret Sauce podcast since we started. W We look at how a lot of Restaurants miss some fundamental marketing steps and when they get a great public relations win they aren't in a position to capitalise on that win. Too many restaurants don't have a website, they don't have the Facebook pixel installed, they which means it is a lot harder to build a strong brand and find new customers and turn them into repeat customers. We discuss what intellectual property and intangible assets. These can have an impact on the price that you pay when you buy a restaurant and definitely can impact the price of the restaurant that you sell for. Does a restaurant have an email list? How big is it and how Domain Names - These are sometimes registered by aggegators like Menulog, or they can register a similar name. Facebook Pages - who is the owner of the Facebook page, who has access to it? Do you have an unofficial Facebook Page? Is there a site that Facebook created for you? You need to claim that. Do you have an unofficial Google My Business account? You need to claim that and ensure that the information is correct. We have seen peoples business listed as Permanently Closed and they are still open. Very few customers would go to a Restaurant that Google has listed as Permanently Closed and unfortunately dodgey competitors may list your restaurant as permanently closed. Check out your restaurants google listing from an incognito mode browser so that you can see your restaurants as other people will see it. Look for fake websites. We see this all the time and there are thousands of restaurant brand jacking websites, set up by shonky online ordering companies. Brand jacking can mean that you are missing out on all of the emails of your customers. Check the details of your Google Knowledge Panel. Many restaurant aggregators can try to hijack the Google Knowledge Panel to hijack your customers. We look at restaurant adwords arbitrage and how it can be costing your Restaurant tens of thousands of dollars every year. We talk about how companies like Dimmi can attempt to hijack customers look for your restaurant and drive them to a restaurant using Dimmi. We wrote an article about what happened to