Secret Sauce - The Restaurant Marketing Podcast
About This Show
We discover the ingredients of your Restaurant's secret sauce.
SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
Most Recent Episode
5 levers for Restaurant profitability and 5 free ways to increase them
We look at Living Social being bought by Groupon. This is a good thing because there is now 1 less daily deals company. For a lot of Restaurants, daily deals are a very dangerous process, and often a symptom We talk about an $8.38 marketing campaign that filled a cafe in Western Australia with customers buying their highest margin item. We go through the process so you can run the exact same campaign! We talk about the formula for making a Restaurant Profitable. This is a very simple formula and used in lots of different types of business, but we will go through what it looks like for your Restaurant. Leads x Conversion Rate = Customers Customers x Average number of Transaction x Average Sale Amount = Revenue. Revenue x Profit Margin = Profit We discuss all of the ways that you can effect each of these numbers. This is a great discussion about how some of our customers are making a really big difference in the profitability of their Restaurant.