Working without pants - For Agency Owners & Consultants
About This Show
On the Working Without Pants podcast I bring you the inspiring stories of agency owners and consultants. I dive deep to uncover the secrets of their success.
We talk about how they got started, what led to their success, and how they maintained a life / work balance along the way.
I often also talk about business development strategies for these agencies and what is working for them.
Many of your listeners include individuals who run software development agencies, design firms, consulting companies, video production agencies, freelancers, consultants and many more.
And as always, I keep the show fun and record episodes without pants!
Most Recent Episode
072: Russ Perry on starting and scaling a productized design service
Russ Perry is the founder of Design Pickle, a productized graphic design service. Design Pickle can free up your marketing team to work on bigger initiatives, while they take care of things like business cards, brochures, posters, etc. It’s amazingly simple: just sign up and get matched with a dedicated designer for unlimited designs at a flat rate of $370/mo. You’ll really get some value out of this episode if you want to productize a service. We dive into how Russ started Design Pickle, scaled it to over $100K in monthly recurring revenue in 1.5 years, challenges he’s faced and big insights/ideas he’s discovered. His thought process in starting the business was fascinating. Highlights of this episode: [3:25] Scratching an itch: After closing his agency, Russ sought a simple way to find vetted help for quick graphic design work (ie, business cards, brochures, etc). As a consultant, he developed a system for doing this stuff (ie, business). His clients were having success with it, so he moved into branding this service and launching it to the public. Plus, Russ loves pickles. So, voila, Design Pickle. [6:00] Starting DP was really scary. Russ was facing unemployment and dreaded getting a job. He thought long and hard about what kind of lifestyle he desired. As a consultant, he discovered that managing production design met most of his lifestyle requirements. The business structure really came out of this clarity about his ideal lifestyle. [9:25] A financial model is the only business plan you need (how you will make money). Russ discusses how he priced the service, and quickly raised prices, allowing for investments in growth. [11:40] To acquire initial customers, start with a very simple solution. Then it’s all about getting out there and communicating that value. Russ was the best spammer alive. Almost got kicked out of a professional organization for it. Also, be profitable, so you can invest in strategic growth opportunities. [14:15] In less than two years, Design Pickle has steadily and consistently grown to over $100K MRR, 1000 signups and 380 active users! [15:15] Lessons from running a crappy business, and having a strong culture, has allowed Russ to grow the busi
Rated 5 out of
Great show with insightful interviews
Jake interviews a wide variety of freelancers/consultants to find out what has worked and hasn't worked for them. Lots of great information for consultants of all stripes. I really appreciate how he gets into how people started and progressed to the point they are at today instead of just focusing on where they are at now.
Date published: 2016-07-18