Advertising Influencers: Conversations with Marketing Thought Leaders
About This Show
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Most Recent Episode
Brian Balfour, Founder and CEO of Reforge on Professional Development for Marketers
4 days ago
Brian Balfour is the Founder and CEO of Reforge, an 8-week professional development program for experienced growth and marketing practitioners to accelerate their careers. With ten years of marketing, product, and growth experience Brian has the skills, insight, and network, to be delivering best-in-class growth practitioners throughout Silicon Valley and beyond
Prior to starting Reforge, Brian was the VP of Growth at Hubspot where he worked to establish new lines of business from 2014 to 2016. He has also worked as an EIR at Trinity Ventures and cofounded multiple VC-backed companies, one which was bootstrapped, and two of which led to successful acquisitions.
In addition to his current work at Reforge, Brian also writes in great detail about growth on Coelevate, his personal site, and has been featured in Forbes, Hacker Monthly, as well as other industry and mainstream media publications.
The topics discussed in this episode include the importance of mastering the foundational elements of marketing and why becoming a better marketer is not about tips, tricks, and hacks.