Advertising Influencers: Conversations with Marketing Thought Leaders
About This Show
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Most Recent Episode
Jordan Crawford, Founder at Scout on Postcard Marketing
Jordan Crawford is a Co-Founder and CEO of Scout, a company creating the next generation of podcast marketing by bringing all the benefits of digital advertising, targeting, and tracking to this previously analog channel. He also runs a Postcard Pros, a Facebook group for direct mail marketers.
Scout launched out of Rocketship Labs in San Francisco. The product allows business owners and marketers to personalize postcards with a SaaS-style in-browser design tool and optimize their direct mail campaigns with built-in analytics.
The topics discussed in this episode including how postcard marketing is now digital, why you must be succinct with your marketing copy, and the cyclical nature of marketing channels.