Advertising Influencers: Conversations with Marketing Thought Leaders
About This Show
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Most Recent Episode
Jaleh Rezaei, Head of Marketing at Gusto on Scaling Paid Acqusition
3 days ago
Jaleh Razaie is the Head of Marketing at Gusto, formerly known as Zen Payroll, a company that helps thousands small businesses pay their employees. Prior to joining Zen Payroll, Jaleh worked as an analyst at Sequoia Capital followed by time as Director of Product Marketing at VMware to launch their employee productivity suite.
Jaleh joined Zen Payroll in October 2013 as the leader of the business development partner marketing and API program. She now runs a team of over 40 people across all channels of marketing on a mission to “create a world where work empowers a better life.”
The topics discussed in this episode include going beyond your buyer, quantitatively measuring brand equity, and scaling paid acquisition.