Advertising Influencers: Conversations with Marketing Thought Leaders
About This Show
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Most Recent Episode
Wynn White, Former VP at Oracle and Dell on Amplifying Your Marketing As a Series A Startup
Wynn White is an expert in marketing for early stage B2B SaaS companies and a veteran of enterprise and mid-market B2B marketing in Silicon Valley.
His career includes senior director, VP, and CMO level marketing positions at Oracle, Birst, Druva, Oblix, BEA, and KACE, which was acquired by Dell in 2010.
Wynn currently runs CMO Advisory Services, an boutique marketing consultancy that is accessible through word of mouth within his network. Some of his current clients include FloQast account software and Incorta, an enterprise business analytics tool. He also sits on the board of Openprise, a data automation product for marketing and sales
The topics discussed in this episode include running your marketing, customers as your most important validation, why your simplest marketing metrics matter, and why emotion is essential in your marketing.